Edward Russell: Global Product Leader at GoPro | Thule | Under Armor | adidas in San Francisco Bay Area, California

Global Product Management & Marketing • Led and mentored a team of Product Managers, launching hundreds of successful products and new categories over 10+ years, focused on building long-term customer loyalty • Drove the launch of GoPro’s Lifestyle Category, including technical backpacks, luggage, apparel, and gear • Developed a Product Lifecycle strategy to enhance SKU productivity and profitability • Implemented Category Management to guide a 3-year roadmap, optimizing performance using analytics, consumer insights, and sales data • Identified strategic opportunities, built business cases, and secured CEO/CFO approval • Created clear, user-focused PRDs to align Engineering and Development efforts • Produced Marketing Requirements Docs to define consumer segments, product positioning, and competitive landscape • Collaborated on GTM strategy, including packaging, retail assets, and multimedia content • Evangelized and presented at global sales meetings, retailer events, and company-wide forums

• Managed Under Armour's relaunch and expansion of their Backpacks and Bags line to become 2nd in market share in the sporting goods market • Inspired our team to design globally - resulting in significant ROW growth including 26% top line revenue growth and +6% categorical gross margin increase in 1 year • Worked closely with our sourcing and development teams onsite at factories in China and Vietnam • Expanded my expertise of the Japanese sporting goods market through 1.5 month Manager Exchange residency program in Tokyo

• Product champion for multiple adidas product categories • Leveraged extensive focus groups, market research and trend analysis to create and implement product strategies and business plans for adidas Backpack, Headwear and Water-sports categories • Developed market-leading Back-to-School program for adidas backpacks • Worked closely with retail partners to create top-selling Headwear SKUs