Eileen Papa: in Walnut, CA

• Managed the day to day marketing needs for 154 Real Estate agents (2 Offices) • Designed and created custom Open House Flyers, Invitations and E-Blasts • Sent out daily e-blasts to local offices for new listings • Scheduled and managed weekly advertisements with multiple publications • Designed and implemented marketing plans for agents interested in a more aggressive marketing approach • Maintained database of listings and ads using DataBasedAds System • Created Pasadena Office marketing materials for distribution to potential Real Estate Agents • Managed the database for agent profiles and information • Pitched office agents and listings for various advertising opportunities with multiple media outlets • Created custom Coldwell Banker marketing materials for agents to provide more branded correspondents • Trained new Agents on Marketing Opportunities and implemented a Marketing System that worked for them • Sought and solidified new connections with media outlets to advertise office listings • Implemented Coldwell Banker Marketing Initiatives in 2 field offices • Created custom housing presentations for Agents to present to their clients

• Managed the day to day marketing needs for multiple clients • Oversaw the implementation and management of digital Search and Retargeting campaigns • Consulted on the development of digital ad banners and landing pages • Managed budgeting and invoicing process for multiple clients • Developed planning documents to facilitate the start and completion of digital campaigns • Lead and maintained documents for weekly status meetings • Created client presentations of media plans and initiatives • Managed the creation, development and deployment of various email campaigns • Worked directly with the creative team to build creatives that satisfy the client’s needs • Developing email creatives based on pre-established templates • Managing the QA process across multiple browsers, email clients and devices • Clients: Electronic Arts, Mercer, Joint Juice, SkinMedica/Vaniqa, HeartStart

•Coordinating the purchase and shipment of surgical instruments and systems internationally •Assisting sales representatives in equipment negotiations with multiple clients •Managing and created custom internal forms that were circulated by employees and management •Aided in company-wide restructuring due to recent changes in rules and regulations of parent company •Organized and reformatted company filing system •Worked with management to streamline work flow by eliminating redundant positions

•Managed online and in-book editor relationships to generate press for assigned clients to increase brand awareness in the marketplace •Collaborated with various online blogs to negotiate and coordinate features and giveaways •Constant communication with in-book Fashion Editors and Assistant Editors to facilitate the inclusion of clients in upcoming issues •Coordinated samples and images for editorial and online features •Increased Social Media presence by handling Facebook and Twitter accounts for most clients •Generated pitches for present and upcoming client collections •Pitches included original text as well as images generated from current and upcoming lookbooks •Coordinated and promoted multiple in-house and outside events •Worked direct with client’s creative department to create marketing materials that would relate best with target audience

•Designed and created recognition certificates for internal use •Conducted extensive online research for future events and marketing campaigns •Researched popular trends among society and explored their use in ARC marketing efforts •Researched various social media sites and their impact on target audience •Analyzed statistics for a variety of campaigns •Focused on ROI of marketing campaigns •Organized and aided with the distribution of marketing materials •Put together marketing kits for blood drives across Southern California •Updated and created databases based on different marketing campaigns

•Managed teacher and student schedules and updated records and databases •Prepared materials for lessons •Provided clarification of lessons and assignments for students •Assisted in creating individualized learning strategies for each student •Administrative duties included scheduling, filing, answering phones, photo copying and administering tests

•Recruited new representatives •Researched potential clients •Other clerical duties