ela chavez: Merchandise Manager | LV Ornaments in Las Vegas

* Hands on experience on managing CMS/CRM that enhanced productivity, improved business relationships, and grew company's merchandising goals * Managed the merchandising & design of the retail shop environment including its layout area, product display, price reductions, location, stock promotion and budget in compliance of handling inventory supplies * Engaged website quality customer communication via calls, email, live chat, phone, & social media that promoted online store visit to 25% * Created website strategies that improved website traffic to 60% on the first 6 months of collaboration * Influenced new sales strategy (B2B) that aligned with business goals and objectives, resulting in a 35% increase in revenue * Raised online and shop client satisfaction from 35% to 75% on the first quarter starting the position * Analyzed data and trends that predicted high sales and profit performance in different ranges * Penetrated key marketing functions to produce marketing strategies like landing pages (email Marketing) MailChimp, Google Analytics, Ad Words, A/B testing, PPC, Facebook and Instagram campaigns that initiated to 17% improvement in conversion rate * Partnered with marketing developers for utilizing SEO and social media marketing strategies that reached high number of followers across all social media applications and escalated sales to 50% * Identified ways to improve website user experience that converted in-store prospects into online customers * Provided continual support to a small team of 3 members that saved 50% hiring costs and 2% attrition rate

* Contributed profitability of the store with merchandise handling, replenishment, and inventory control efforts for 3 years * Created forecast trend projection that brought in 55% more sales in 3 years * Collaborated and carefully studied the floor plans and contact prints with the merchandising team to successfully implement great aesthetics