Elaine Gonzales:

* Responsible for all aspects of store operations for 12 stores * Contributes significantly to the achievement of positive financial results. Effectively utilizes available systems, procedures, and technology/support departments to meet business objectives; when appropriate, takes initiative to improve existing systems and communicates the results. * Maximize sales, profitability and controlled shrink by establishing clear expectations and providing a focused path to goal attainment. Monthly achieves top profit performance in region. * Consistently achieves and leverages payroll. * Firm believer in exceeding customer expectation. Responds quickly to customer concerns; correcting potential customer problems before they occur. Has achieved region's top performer in customer care. * Supports the execution of company-wide marketing programs; initiates programs on time, correctly and with minimal direction. * Hires quality individuals who maximize store performance. * Ensures all employees are trained, motivated and empowered to deliver. * Executes all corporate visual direction on a timely manner. Always has clean, impactful and great looking stores.

Responsible for the sales, profit and operations of 8 regions in 10 Western states * Achieved sales and profit goals. * Developed 8 regional sales managers. * Created a Customer is #1 culture through training. * Significantly reduced shrink through education and accountability. * Worked with regional managers on building upon their strengths and developing their opportunities, through Situational Leadership. * Assisted in company strategic planning. * Actively participated on succession planning for company growth. Regional Manager Responsible for managing all operational aspects of 22 stores in Southern California * Achieved Planned Sales, Shrink Goals, and overall Profit. * Top performer in driving sales, achieving Superstar Award. * Impacted/improved visual presentations standards through hands on training. * Reduced overall shrink by 1.5% with thru training on proper operational procedures. Achieved #1 shrink performer in west coast. * Developed a high performance team, achieving the Human Resource Award by developing my team's success. * Identified and developed key managers for promotion in organization. * Mentored, developed and trained struggling and new Regional Sales Managers * Assisted in developing company customer service program * Opened and closed stores. Designed company best practices in opening and closing stores, which rolled out as a company standard.