Elaine Lozano: Creative Director | Founder

Elaine Lozano

Creative Director | Founder
United States
Skills

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Interests

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Industries

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Work experience
Image Crusade Cannabis Company

Crusade Cannabis Company

Creative Director | Founder | 12/2021 - Current

Spearheaded and directed content development for both small-scale and large-scale projects by harnessing strategy, digital and brand design, compelling content and technology ? Independently digested post-pitch investor briefs and translated feedback into proposal decks, owning the full creative process across experiential strategy, proposal structure, and audience journey ? Evaluated trends, assessed new data and tracked the latest production and marketing techniques to efficiently and effectively reach target audiences and secure seed-funding of $10MM ? B2B: Developed brand standards, assests, and narratives to create successful relationships between production team, investors, and wholesalers ? B2C: Coordinated and executed consistent brand messaging across multiple platforms to develop brand awareness and exceed brand perception objectives through social media, email marketing, and front-end web design
Image Keller Williams

Keller Williams

Real Estate Advisor | 05/2021 - Current

Collaborated with a sales team to outperform a sales quota of 50 units within 12 months utilizing interpersonal skills in communication, negotiating purchase agreements, and coordinating successful closings ? Individually advised clients and facilitated deals resulting in over $2.5MM in closed sales volume ? Researched and analyzed real estate market trends to empower and coach clientele in regards to major financial investments and decisions ? Innovated and modernized training programs for colleagues to increase digital marketing ROI and social media engagement ? Established valuable relationships with industry professionals to orchestrate mutually beneficial referral systems
Image Recreational Equipment, Inc

Recreational Equipment, Inc

Sales Specialist | 11/2020 - 06/2021

Awarded national MVP for new credit applications by exceeding sales expectations with 80+ applications within 30 days of program launch ? Oversaw onboarding training for new employees and positively influenced employee retention through effective communication skills and working cross functionally with three different departments ? Enhanced customer satisfaction and increased repeat business through educating customers and demonstrating proper problem-solving judgements to resolve conflicts quickly ? Maintained a clean, organized inventory and curated displays of rotating seasonal clothing, accessories, and products across multiple departments
Image Elaine Lozano, LLC

Elaine Lozano, LLC

Freelance Artist & Consultant | Owner | 06/2018 - 12/2020

Project 1: Andrew Yang 2020 Presidential Campaign ? Conceptualized and published 10+ graphics for southeastern regional LGBTQ+ Pride events including print advertisements, apparel, and accessories ? Collaborated with the Diversity, Equity, and Inclusion team to draft LGBTQ+ campaign platform policies and action plans Project 2: Florida Collegiate Pride Coalition - Board of Directors ? Orchestrated the full cycle facilitation of meetings, seminars, and events for conferences attended by 300+ guests focused on education, health, civil rights, and technology with thought-provoking, industry leaders and professionals ? Coordinated, executed, and finalized all transportation, room set-up, audiovisual, food and beverage, meeting room assignments, marketing materials, signage, and entertainment for conference staff, keynote speakers, and vendors Project 3: Freelance Graphic Design and Social Media Managment ? Illustrated and designed full-package branding, logos, overlays, and emotes for partnered/affiliate Twitch streamers and Streamloots partners ? Individually produced multiple viral short-form videos with over 1MM views each on TikTok and developed a following of over 45k Designed Events, Inc. Jacksonville, FL
Image CAN Community Health

CAN Community Health

Prevention Specialist | Certified Phlebotomy Technician | 05/2018 - 10/2019

Oversaw all phlebotomy collections procedures including direct reporting and contact tracing to the FL Health Department, facilitating samples transportation, training team members, and supplies/vendor managment ? Administered rapid diagnostics and point-of-care operations for HIV/HepC testing and counseling ? Launched street-outreach programs to provide HIV and STI prevention education and community health screenings across Northeast Florida and Southern Georgia ? Strategized with Advancement and Marketing department to storyboard, draft, and publish effective print, digital, and video advertisements and engaging educational campaigns across 30+ offices nationwide
Image University of North Florida

University of North Florida

Marketing Specialist | LGBT Resource Center | 08/2016 - 05/2018

Programmed weekly LGBTQ+ peer-support groups and university-wide Safe Space trainings for faculty, staff, and students ? Partnered with Equality Florida and TransAction to research and revitalize leadership training programs for LGBTQ+ activists and educators across the state of Florida ? Managed all social media, print, and online marketing used to represent the LGBT Resource Center and Student Affairs Department
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