Bike

Golf

Lifestyle

Outdoor

International travel.

Green building.

Renewable energy.

Sustainability strategy & innovation.

International business.

Business Growth & Operational Innovation

Other

Strategic business development professional (15+ years) with broad-based industry experience providing a unique vantage point to quickly define new market opportunities, craft growth strategies and secure engagement and implementation. Solid track record of negotiating complex, high investment B2B sales which necessitate C-suite sign-off. Experience aligning matrix organizations and partnering with cross functional teams to deliver enhanced ROI. 

Focus on sustainability strategy and corporate growth initiatives.

• Results for Architect client:
- Analyzed financials and established new service pricing along with enhanced proposals and renewed market focus that set path towards increased annual revenue of 30%.
- Created project management system to increase productivity by 35%.
- Secured staff retention by formalizing operations and providing new benefits.
- Recruited critical talent to help ensure company scalability.
- Established 30-year corporate impression in digital media from zero base.

Equestrian Media Network, Film Channel, Ecommerce & Digital Event Marketing
• Executed turnaround of company within one year to ensure ongoing fiscal viability
- Reset business model and established new RFP response system that increased net revenues 20% on all projects.
- Negotiated partnership contracts that added multiple new revenue streams projected to drive $3M in total revenue first year.
- Launched the first on-demand comprehensive equestrian film channel.
- Created a robust marketplace ecommerce platform with over 200 brands, complete 3PL, and customer service systems.
- Secured contract with world's largest European-based Equine Tradeshow (Equitana within Reed Exhibitions) for exclusive marketing of new North American Equestrian tradeshow.
- Directed refresh of brand identity and built new website with expanded content offering.


Television & Video Content Development, Production and Distribution
SVP Strategic Initiatives & Business Development
• Provided progressive leadership within senior executive team transitioning video production company into a restructured media/TV show/original content and digital distribution company.
• Secured new clients, refined infrastructure systems, elevated corporate impression and awareness in prominent business associations and government entities which supported 300% revenue growth within 3.5 years.
• Planned video and digital distribution strategies to support broad variety of client objectives.
• Executed foundational outreach strategy for re-establishing a state-wide economic incentive program to create a 100+ million-dollar media industry for the state of Kentucky.
• Producer on 2 television shows that aired on NBC Sports Network.
• Integrated sustainability guidelines into company operations and secured Green Check green building certification.

SVP Strategic Initiatives & Business Development


Business Growth, Sales and Marketing Solutions Firm: consumer products, active outdoor, bicycle industries and start-ups
Co-Owner
• Secured contracts for fleet sales and partnership programs for Tern bicycles.
• Launched FLY/DIVE X-Board in new hydro sport category.
• Field agent setting up retail merchandising and product training for distribution channel.
• Oversaw press relations and produced and managed numerous consumer and media events.

Co-Owner

• Launched go-to-market strategic plans that drove corporate growth from 14th to 6th largest bike brand in the USA with distribution in 25 countries.
• Revitalized brand identity and B2B and B2C marketing strategies to launch 5 new product lines.
• Built an ecommerce platform, turn-key dealer merchandising system, and digital asset management system for dealers and distributors.
• Launched first smart phone app in bicycle industry to increase growth and sales.
• Initiated strategy for intellectual property patent which influenced future corporate acquisition.
• Achieved 900% growth in brand impressions with 30% reduced marketing budget.

ACCOUNT MANAGEMENT AT PROMIENT ADVERTISING AGENCIES
• Ammirati & Puris NYC / Saatchi & Saatchi SF / Young & Rubicam SF
• Clients included: Chiquita fresh fruit, frozen novelties, and fresh juices. UPS International and North America. Waterford Crystal. Bolla Wine. Pulsar watches. Kikkoman Oriental Sauces. Hewlett-Packard Peripherals Fax, Plotters. Clorox Fresh Step Cat litter. Liquid Plumr drain opener. Hildebrandt Legal Consultants. Hitachi Enterprise Printing Solutions.


COMMUNITY & PERSONAL
Current Board Member: Bluegrass Greensource & Active Women's Health Initiative
Former Board Member: California Bicycle Coalition & San Diego Bicycle Coalition

Marketing Director

Find out detailed information about Elayne Fowler, Business Growth & Operational Innovation in Vista, CA

Elayne Fowler: Business Growth & Operational Innovation in Vista, CA

Elayne Fowler