Elise Finzi: Digital Product Manager I - Marketing Technology in Fairfield, CT

Re-launched SMS/MMS Marketing Channel June 2023 - four weeks post launch the channel has generated $50k in e- commerce sales Partner with CRM to build a NRT, AI & customer-centric roadmap for the SMS/MMS service. Monitor TCPA changes to buildout a robust compliance suite with ABSCO legal partners. Helping lead new integrations/enablers for the ABSCO MarTech stack. Define product strategy for the discovery and planning product area by partnering with respective PMs and defining the landscape of SMS/MMS platform & additional enablers to support enterprise marketing. Own the product lifecycle, from discovery, definition, execution to launch & iteration for their products. Define detailed use cases, product requirements, and technical specs needed to support roadmap initiatives. Participate and lead an agile development process, working closely with internal Tech teams and multiple offshore engineering teams. Define overall user-facing commerce experiences, platforms, and services KPIs and ensure proper instrumentation to track against goals.

Partner with marketing, shopping experience, loyalty, engineering, corporate and division marketing & operations teams to ensure customer journeys are cohesive across all digital and store touchpoints Champion customer engagement by leveraging customer segmentation (stored/maintained in the ActionIQ Customer Data Platform), shopper insights and sales data to develop customer journeys to increase loyalty and share of wallet. Collaborate with Marketing and Loyalty teams on customer lifecycle acquisition, engagement and retention strategies. Leverage customer segmentations, shopper insights and sales data to develop strategies to increase loyalty and share of wallet. Design and produce loyalty reporting and analytics; create dashboards to capture key KPIs for stakeholder consumption. Act as Loyalty Project Manager for marketing brief submissions and kick-off meetings

Contract - Remote Assisted in the management of TFM's photo and video archives by accurately cataloging analog and digital assets Organized, uploaded and tagged digital and physical content to a software cloud. Selected, cataloged, maintained, and made archived assets available. Digital file management/processes using various platforms and software.

• Managed all promotional, evergreen & additional marketing content to over 500k email subscribers in Salesforce Marketing Cloud • Created & maintained company website [update content, SEO and ADA management] • Assisted in the project management, audit, content and launch of two websites • Monthly content planning, pre/post production and digital execution • Created/planned text campaigns using Salesforce Marketing Cloud • Provided monthly analytics on subscriber data, email sends & website traffic • Provided technical support to our customers and in-store staff (based in Denver, CO)

• Designed logo for the company • Designed a variety of Instagram, Facebook, Digital & Print content/ materials • Assisted with copy writing/editing for landing pages, social posts & promotional materials • Assisted in website design/layout • Created & executed a product launch plan (worked remotely)

• Maintained website & social media accounts • Developed promotional materials including brochures, newsletters, website/social media content, and press releases • Planned & coordinated a behind-the-scenes informational video about the non-profit • Coordinated the Executive Director's phone/radio/in-person interviews, meetings, and travel • Participated in industry events to raise awareness for the non-profit (based in Denver, CO)