Elise Siam: Field Marketing Manager in Oceanside, CA
Work experience
Team Enterprises
Field Marketing Manager | 06/2021 - Current
- Work with national clients to help build brand awareness within the San Diego region
- interview, hire, and train my own Brand Ambassador team
- Work with local youth and adults sports leagues to bring BioSteel into their practices, events, and tournaments
- Build out calendar of events with all local partnerships
- Coordinate logistics for all events including product delivery, activation setup, and staffing
- Submit and approve all staff payroll
- Work with my local Sales Manager to engage all local accounts with in-store activations
- Work with our local distributors to help build that relationship and conduct distributor ride-alongs to help push sales with local accounts
Segment Consulting
National Field Marketing Manager | 12/2020 - 06/2021
• Personally select employees for all teams and regions across the US\
• Travel to all regions to conduct in person trainings for each team to make sure brands are represented well by all Brand Ambassadors.
• Bi-monthly regional check up visits to make sure each region aligned with our Brand's vision.
• Organize and develop strategic BLITZ and guerrilla marketing plans to drive alignment catered to each Brand's needs.
• Brand schedule curation including demos, events, and team meetings for all Brand Ambassadors
• I work closely with our distributors developing closer relationships to help drive sales, brand awareness, and product knowledge.
• I create a fun, safe, and supportive environment for all of my Brand Ambassadors
For Their Thoughts Foundation
Director of Marketing | 03/2020 - 03/2021
• Building and developing strategic marketing plans
• Drive alignment with social media and audience engagement
• Develop and create content for advertising and social media platforms
• Weekly team updates and alignment with brand direction
• Analytic reports for all social media engagement
Wattie Ink
Trade Show Manager | 11/2017 - 11/2019
• Travel to Ironman and Gravel events and collaborate with team on booth setup and management
• Create a welcoming environment within our booth space between our team and during customer engagement
• Engage with customers and help with fit, sizing, purchasing, and any questions or concerns
• Product testing for Wattie Ink to help with fit, feel, sizing, and product knowledge
Waterloo Sparkling Water
Regional Field Marketing Manager | 12/2018 - 10/2019
• Evaluate, research, and manage event activations in my regions
• Work with my regional teams to create unforgettable experiences at regional events
• Hire, train, review, and create stoke within my regional teams
• Travel to most and manage all events happening with in my region
• Track and approve payroll, schedules, and shift reports within my region
• Travel to each region to make sure our brand is in alignment with our company vision
Odyssey Teams Inc.
Camp Counselor | 06/2013 - 06/2019
· Camp counselor for a yearly summer leadership camp - Camp Royal
· Purpose of camp is to provide quality leadership skills to outstanding young adults
· To help create and support positive self-talk and social interactions
· Encouraging campers to reach within to support themselves and those around them
· Worked alongside the local Rotary 5160 branch to create the best experience possible
· Ropes course facilitator for youth participants
· Social Media Marketing specialist
Chariot
West Coast Field Marketing Manager | 03/2018 - 10/2018
• Work directly with sales to create BA schedules
• Oversee and manage 3-6 BAs in 5 different markets, 4 different states
• Train, educate, and stoke teams for tabling and mission shifts
• Extensive travel experience and event knowledge
• Track and approve payroll, schedules, and shift reports
Nutrex Hawaii
Solutions Specialist | 01/2016 - 03/2018
• Manage store accounts in San Diego, Los Angeles, and San Francisco
• Demonstrate product and educate clients, employees, and customers
• Expo setup and booth management during the duration of events
• Extensive travel experience and event knowledge
Ride Cyclery
Assistant Manager | 01/2016 - 06/2017
• Managed team of 10 employees
• Responsible for weekly scheduling, employee interviews, and team building
• Focus on customer relationship, company social media, and store events
• Coordinate events with our brand representatives for brand growth by increasing awareness within our shop and community
• Store liaison and member of RIDE Triathlon Team p/b Wattie Ink leadership council