Elise White: in Salt Lake City, UT

Managed all international operations and sales, including accounts across three continents. Developed strong relationships with counterparts at international partners, acting as a conduit between Traeger and partner operations. Oversaw all phases of the delivery process, including filling orders and managing production, shipment, and delivery of product. Drove exceptional sales revenue, including 60% growth in Canada and 120% year-over-year in the Southern hemisphere (Australia and the Pacific islands). Worked closely with teams in China to ensure product supply and on-time delivery schedule for each international distributor. Initiated a Trilingual Line Plan to address top products for North America with appeal across Spanish, French, and English language markets. Performed case studies and presented plan to Finance, where it was approved. Directed the development and execution of the line, including selecting products for inclusion and coordinated translations and marketing for each market sector. Oversaw the final stages of line development, including presentation, packaging, and delivery to retailers. Coordinated with demand and supply planning teams to ensure the accuracy of sell-in forecasts. Provided sales reporting and analysis using Traeger BI and Domo. Drove new model launches, including product resets and operational details, and ensured timely completion of production sets and compliance with deadlines. Negotiated pricing in international markets, including key negotiations to generate mutually beneficial outcomes in the Australia market.

Oversaw operations for the Pacific Northwest Territory. Provided internal support, resources, assets, and problem solving for the Dealer. Managed the oldest accounts in the country, ensuring that their key needs were still being met and updating them on new offerings and opportunities. Created an onboarding packet for new employees to train them in operations practices, open orders, account statuses, and inventory. Worked cross-functionally with multiple teams to optimize vendor experiences. Assisted Accounting in resolving dealer-related issues. Provided remote support to Territory Managers and Field Sales teams.

Planned and executed high-profile marketing events. Managed vendors and adhered to event budgets to ensure optimal success and cost-effectiveness for events. Managed all aspects of major events, including packing, shipping, ordering, set-ups, dismantles, staff scheduling, attendee registration, and post-event evaluation. Collated event photos, data and ROI recaps for publicity and future planning purposes. Sourced and evaluated competitive estimates for event supplies.

Managed inside sales for 70% of the United States. Supplied products and coordinated media and PR events to support retail outlets and sales growth. Cultivated key relationships with top dealers to drive outstanding sales growth, from $7M in 2013 to over $14M in 2015. Educated dealers and an external sales teams on using a Business to Business platform to develop streamlined process for storing and analyzing key data. Managed the integration of key accounts to EDI platforms. Created and administered specialized initiatives including athlete endorsements, team orders, tradeshows, and public relations events. Collaborated with the marketing team to execute tradeshows and other high-profile events. Raised company profile with over 68M digital impressions through coordination with media and public relations specialists to supply products and marketing strategies.

Negotiated government and vendor contracts, addressing multiple issues including product availability, purchase order placement, and shipping statues. Managed over $500K in sales for corporate and military orders. Ensured timely procurement for government contracts. Organized and presented most-favorable offers to corporate clients to ensure internal high-yield margins and adherence to sales goals.