Marathoning - completed 13 marathons in 6 years

Brand Manager

Top Management

Insightful and energetic marketing professional who grows brands by harnessing the love a consumer has a for a brand. I capitalize building a story around what consumers love about a brand. I bring the story to life through all touch points from product/service to communications platforms. 

As a finisher of thirteen marathons and experienced brand manager, I believe that branding is similar to a marathon. I bring a detailed, methodical and visionary perspectiive to each brand that I build, just like training. When the time comes for a brand to perform, I drive tangible growth and foster strong emotions, similar to a marathon.

Key competencies include:
Strategic Sales / Marketing Campaigns
P&L Management
Product Development / Repositioning
Digital Campaigns 
Pricing / Promotion Strategy
Customer Segmentation / Trend Analysis
Vendor Partnerships
Leadership / Team Collaboration

Grew sales 26% vs.prior year. 
Directed the development of an improved Top Ramen that has 35% purchase frequency. Shifted purchase behavoir toward multiples that drove 6% share gain.  
Defined the positioning for the brand and communicated the positioning through packaging and communications.  
Created the first marketing campaign with influencers, digital and traditional media in over a decade. Supervised Assistant Brand Managers.

Directed launch of Flutterbye Flying Fairy, one of the top selling toys in 2013.
Develop the second year pricing and marketing strategy for La Dee Da. 

Brand Consultant

Developed board games that gained acceptance at Target, Amazon, Walmart and Toys R Us.
Created five-year positioning strategy.
Launched Apples to Apples facebook page with 1MM+ users.


Associate Brand Manager

Managed two brands totalling $55MM
Led development, launch and commercialization of TripleFlex Liquid Softgels supported by a 360 marketing campaign.
Repositioned the TripleFlex brand that drove double digit growth.
P&L Management

Created and implemented awareness campaign for the Monopoly brand. 
 
Successfully launched the Mr. Monopoly balloon in the 2002 Macy’s Thanksgiving Day Parade.


Senior Account Executive

Revitalized brand though a national media campaign
Trained interns in public relations practices including media relations and press material development

Account Executive / Assistant Account Executive

Find out detailed information about Elizabeth Krojansky, Brand Manager 

Elizabeth Krojansky: Brand Manager

Elizabeth Krojansky

Brandeis University

Vanderbilt University