Elizabeth Krojansky: Brand Manager

Grew sales 26% vs.prior year. Directed the development of an improved Top Ramen that has 35% purchase frequency. Shifted purchase behavoir toward multiples that drove 6% share gain. Defined the positioning for the brand and communicated the positioning through packaging and communications. Created the first marketing campaign with influencers, digital and traditional media in over a decade. Supervised Assistant Brand Managers.

Directed launch of Flutterbye Flying Fairy, one of the top selling toys in 2013. Develop the second year pricing and marketing strategy for La Dee Da.

Managed two brands totalling $55MM Led development, launch and commercialization of TripleFlex Liquid Softgels supported by a 360 marketing campaign. Repositioned the TripleFlex brand that drove double digit growth. P&L Management

Created and implemented awareness campaign for the Monopoly brand. Successfully launched the Mr. Monopoly balloon in the 2002 Macy’s Thanksgiving Day Parade.

Revitalized brand though a national media campaign Trained interns in public relations practices including media relations and press material development