Ellery Srofe: Specialty Account Manager in PORTLAND, OR

· Manage all specialty wholesale accounts in the Northwest across different distribution channels (WA, OR, ID, MT, AK) · Facilitate the seasonal release of multiple lines throughout regional trade shows, presenting, promoting and selling the products · Work with retailers on their marketing needs – POP, window displays, digital media, and GWP · Collaborate with internal marketing teams to create cohesive go to market plans · Track our yearly marketing and promo budgets · Manage and facilitate all marketing events in the NW · Operate the White Fang Sales Instagram account as a tool to reach new retailers · Supply M&D with reports on customer needs, consumer insights, competitive landscapes, and trend assessments · Strategically built orders and seasonal assortments for retailers based on their selling history and market data that resulted in 50% growth

• Review retailer's selling on a monthly basis • Addressed top styles, opportunities and potential misses before seasonal sell in • Assisted in servicing key accounts (REI, Nordstrom, Zumiez, Amazon) • Found and opened new distribution channels • Attend bi-yearly sales meetings at headquarters

• Attended tradeshows and line showings • Analyzed product selling and customer insights • Built assortments based on sell-through and trend assessment • Organized lookbook photo shoots • Merchandised the sales floor

• Worked on the retail floor selling snowboard gear, surfboard gear, and clothing • Assisted with social media marketing to promote women's specific gear • Help put on video premiers and other in-store marketing events

• Worked as a sales associate selling snowboarding hard goods and soft goods • Put on a skate competition series to help promote business with the core skate community over the summer • Assisted with social media marketing