Specialty Account Manager

Accounting & Finance

Lifestyle apparel industry expert with over 7 years of experience in aligning product with sales and marketing. Experienced in tailoring marketing assets and events to meet the needs of different regions and retailers. Have spent the last 5 years working with retailers across the NW making sure they have the product and support they need to succeed. 

· Manage all specialty wholesale accounts in the Northwest across different distribution channels  (WA, OR, ID, MT, AK)
· Facilitate the seasonal release of multiple lines throughout regional trade shows, presenting, promoting and selling the products
· Work with retailers on their marketing needs – POP, window displays, digital media, and GWP
· Collaborate with internal marketing teams to create cohesive go to market plans 
· Track our yearly marketing and promo budgets
· Manage and facilitate all marketing events in the NW
· Operate the  White Fang Sales Instagram account as a tool to reach new retailers
· Supply M&D with reports on customer needs, consumer insights, competitive landscapes, and trend assessments
· Strategically built orders and seasonal assortments for retailers based on their selling history and market data that resulted in 50% growth


• Review retailer's selling on a monthly basis

• Addressed top styles, opportunities and potential misses before seasonal sell in

• Assisted in servicing key accounts (REI, Nordstrom, Zumiez, Amazon)

• Found and opened new distribution channels

• Attend bi-yearly sales meetings at headquarters

Sub Rep

Assistant Women's Apparel & Outerwear Buyer

• Attended tradeshows and line showings
• Analyzed product selling and customer insights

• Built assortments based on sell-through and trend assessment

• Organized lookbook photo shoots

• Merchandised the sales floor

• Worked on the retail floor selling snowboard gear, surfboard gear, and clothing

• Assisted with social media marketing to promote women's specific gear

• Help put on video premiers and other in-store marketing events

Sales Associate

• Worked as a sales associate selling snowboarding hard goods and soft goods

• Put on a skate competition series to help promote business with the core skate community over
the summer

• Assisted with social media marketing

Find out detailed information about Ellery Srofe, Specialty Account Manager in PORTLAND, OR

Ellery Srofe: Specialty Account Manager in PORTLAND, OR

Ellery Srofe

University Of Utah