Ellie Brim: Drives Innovation & Strategy through User Experience, Design, and Human Factors Research in Seattle, Washington

Magnit @Meta. Manages end-to-end generative and evaluative international research, across the Signal Growth Pillar, with a focus on lead generation and omni-channel, to create world-class advertising products that connect people and businesses, and improve the consumer experience on Facebook.

Magnit @ Meta. Business Experiences - B2B, B2C, and B2B2C products: Meta Business Suite, Meta Ads Manager, Business Inbox in (Facebook) Messenger, WhatsApp in Meta Business Suite, and Instagram Direct. Conducts formative research to identify the right latent needs or problems in the world to tackle product solutions, iterative design research to mold early product ideas into testable prototypes, and creative evaluative research to improve and prepare those products for market.

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Product Management & Marketing Divisions - Developed and managed the Market Research Program to inform the Leadership Team and overall company vision of a comprehensive product roadmap and go–to-market strategy. -Analyzed market segmentation, value proposition, signals and disruptors, and conducted competitive analyses. Industries included Business Intelligence, Data Virtualization, Enterprise Resource Management, Retail, Dining, Supply Chain Management, and Energy. -Synthesized insights, identified opportunities, and translated those into an actionable strategic framework.

Manage Microsoft's sub-vertical research program informing GTM strategy for the Retail & Consumer Goods launch of Microsoft Cloud for Retail. Commercial Cloud annual revenue is $143 billion, $53 billion in operating income, more than $60 billion in operating cash flow, and returns $35 billion to shareholders.

At Brim Consulting Group we specialize in leading market research efforts and successfully executing strategic business and concept development innovation for our clients. We bring new company concepts and products to market from the initial concept, fine tune business models, and contribute to the development of successful marketing and advertising campaigns through our data-driven market research. From developing plan strategy, including brand positioning, messaging, and best practices to supporting the strategic planning for marketing and sales goals, we collaborate with your team to ensure a unified brand vision and voice across all media channels.

Leads market research efforts for the Business Consultancy division. Directs the strategy for successful positioning and increased brand recognition in the client’s industry through data-driven market research.

Develops the business development outreach plan strategy, including brand positioning, messaging, and best practices in effective partnership development. Supports the strategic planning for marketing and sales goals.

Engaged client relationships in 190 countries, distilling their organizational priorities, roadblocks, and goals, and directing a solution strategy leveraging the platform, that enabled them to realize their vision, and elevate their brand. -Conducted research on prospective clients’ business model and role and led interviews with subject matter experts, to better understand their user behavior and functional questions about the product, identify opportunities and submit insights for the solution roadmap, and to maximize their user experience for their business challenges and goals. Evaluated how the platform's user experience aligned with their needs and business challenges, identified opportunities, and submitted insights for the solution roadmap. -Curated and tailored targeted brand and product position messaging for a variety of industries: Food & Beverage, Marketing, Retail, Product Design and Development, Travel & Hospitality, Entertainment & Media, Energy, Technology, Healthcare, Higher Education, Finance, Government, Real Estate & Property Management, Construction & Engineering, and Trade & Manufacturing.

Transformed REI’s field research program from an evaluative program, to an expanded holistic approach, that included ethnographical field and generative methodologies. Managed the field research program for all 5 brands within the Private Brands Portfolio. Product generated $8.3 billion profit in 4 years. Conducted REI's first global-level field research engagement, on Mt. Everest. Defined the vision for the Co-op Brands’ Field Research Program and pioneered a best-in-class portfolio of research methodologies to push human-centered design, product innovation and product performance. Program specialized in ethnographic field research and participatory design, while also incorporating design research, subject matter expert interviews, stakeholder interviews, concept value testing, rapid prototype insights, focus groups, and competitive analysis.

Managed the remote, in-lab, and field research programs for Reebok’s high-visibility footwear product lines. Contributed to a €5,713 million profit, 22.4% increase in operating margin, and €1,297 million earnings for shareholders in 4 years. Managed qualitative and quantitative fit and field research efforts, research participant recruiting and relationships with 700+ research participants per year, research engagement planning, implementation, analysis and translation of insights into actionable strategy for the design and development team. Ensured the implementation of research findings informed the final product design.