Marketing Communications Project Manager

Project Management

What I do (in a nutshell):

• Social Media, Brand/Content Strategy, Project/Project Management, Cross-Functional Team Liaison, etc.
etc. etc.
• Curate creative social content calendars that deliver measurable results for multiple brands
• Spearhead writing and creative positioning of press releases for products and company releases.
• Audit company websites making UI/UX recommendations to increase social reach and brand positioning
• Create wireframes and customer journeys for Email Marketing Campaigns in MailChimp
• Research & write ghostwritten thought leadership blogs geared towards Millennials, Augmented/Virtual Reality
(AR/VR), Cybersecurity, Cryptocurrency, Autonomous Vehicles, Gaming, eSports, Productivity, Fitness, Parenting, Luxury Watches, Concealed Carry, and Local San Diego news.
• Review analytics from Google, Twitter and Facebook making recommendations for future short & long term
campaigns based on comprehensive SWAT analyses and trending KPIs.
• Utilized Buffer, Hootsuite, TUNE and Social Report for Content Calendars and Social/App Conversion Analytics.
• Communicate remotely at all hours with business partners via Skype, Google Hangouts, Slack, Discord, Convo.
• Organize and assess the strength of all current and prospective marketing projects for multiple clients via Trello, Slack, Skype, and Google Docs/Sheets.

Major Contributions:
• Coordinate internal resources and third parties/vendors for player service support, game management and upgrades of social gaming app.
• Ensure that all player service support, game management and upgrades of social gaming app are delivered on-
time and within scope.
• Utilized MySQL database queries to formulate Advanced Excel reporting to baseline main app statistics that
track MoM, QoQ & YoY growth metrics.
• Managed all Email Marketing functions for the app including segmented email cohorts and developing unique
customer journeys for each cohort. Email Click-Through rates are consistently greater than 25%).
• Produced, Monitored, and Maintained all app Digital Ads (Facebook, Twitter, Instagram, Google AdWords).
Consistently acquired 200+ new players/day via adspend alone with a bootstrapped budget.
• Cross-Platform Game Testing (iOS, Android, Facebook & Web) for Quality Assurance.
• Social Gaming Coupon management for social promotions along with the maintenance of prizes and inventory.
• Created online social media contests, promos, and giveaways.
• Updated social gaming content from the app for marketing & social media promotions.
• Acting Community Manager for Social Media. I am the key point of contact for qualitative questions related to app functionality and design on and off property.

Social Gaming Mobile Manager

Major Contributions:
• Utilized Buffer to create creative social content calendars that deliver measurable results for multiple brands.
• Audited company websites making UI/UX recommendations to increase social reach and brand positioning.
• Created wireframes for Email Marketing Campaigns and Website Design.
• Researched & wrote thought leadership blogs geared towards Millennials.
• Reviewed Social Media Analytics from Google, Twitter and Facebook making recommendations for future
KPIs.

Senior Brand Strategist

Major Contributions:
• Project-based Consultant Role
• Developing deep narrative design and UI functionality through extensive documentation and developer collaboration.
• Implemented internal style guides for use in conceptualizing in-game and social media language.
• Presented data-driven feedback on beta level design, UI/UX, Gameplay, Controls and In-Game Features to organization and worked with the developer to implement recommended modification.

UX Game Design & PR Consultant

Major Contributions:
• Project-based Contractor Role
• Working hand in hand with the CEO to help re-imagine and develop the online brand identity as seen
through the main webpage and social media.
• Helped with the development of language for all product categories
• Developing copy structure and collaborating directly with CEO to provide constructive feedback
on conceptualized deliverables.
•Brainstormed ideas into reality leading towards increased website traffic and organic growth

Senior Copywriter

Major Contributions:
• Responsible for all OUYA content on the site.
• Analyzing beta groups for developers while their game is in prelaunch mode.
• Offering Press and Media insight for OUYA in relation to all game launches.
• Coordinated social media blasts in conjunction with OUYA and PR agency content calendars for feature
articles posted on site
• Moderated site communities via forums and strategized content postings to maximize effectiveness with all social media outlets.
• Built strong rapport with indie gaming studios spanning the 20+ interviews and game reviews published
on the site.

Features Writer

Major Contributions:
• Craft copy for a wide variety of channels, including customer acquisition advertising, emails, digital (web
and social) and native marketing, events, product descriptions and video.
• Specializing in content strategy and copy development for e-commerce and B2B marketing campaigns.
• Collaborating with brands to develop and deliver high-quality, shareable SEO-optimized content across all social platforms.

Free To Play (F2P) Content Consultant

Find out detailed information about Elliott Chastain, Marketing Communications Project Manager in Temecula, CA

Elliott Chastain: Marketing Communications Project Manager in Temecula, CA

Elliott Chastain