Elliott Chastain: Marketing Communications Project Manager in Temecula, CA

What I do (in a nutshell): • Social Media, Brand/Content Strategy, Project/Project Management, Cross-Functional Team Liaison, etc. etc. etc. • Curate creative social content calendars that deliver measurable results for multiple brands • Spearhead writing and creative positioning of press releases for products and company releases. • Audit company websites making UI/UX recommendations to increase social reach and brand positioning • Create wireframes and customer journeys for Email Marketing Campaigns in MailChimp • Research & write ghostwritten thought leadership blogs geared towards Millennials, Augmented/Virtual Reality (AR/VR), Cybersecurity, Cryptocurrency, Autonomous Vehicles, Gaming, eSports, Productivity, Fitness, Parenting, Luxury Watches, Concealed Carry, and Local San Diego news. • Review analytics from Google, Twitter and Facebook making recommendations for future short & long term campaigns based on comprehensive SWAT analyses and trending KPIs. • Utilized Buffer, Hootsuite, TUNE and Social Report for Content Calendars and Social/App Conversion Analytics. • Communicate remotely at all hours with business partners via Skype, Google Hangouts, Slack, Discord, Convo. • Organize and assess the strength of all current and prospective marketing projects for multiple clients via Trello, Slack, Skype, and Google Docs/Sheets.

Major Contributions: • Coordinate internal resources and third parties/vendors for player service support, game management and upgrades of social gaming app. • Ensure that all player service support, game management and upgrades of social gaming app are delivered on- time and within scope. • Utilized MySQL database queries to formulate Advanced Excel reporting to baseline main app statistics that track MoM, QoQ & YoY growth metrics. • Managed all Email Marketing functions for the app including segmented email cohorts and developing unique customer journeys for each cohort. Email Click-Through rates are consistently greater than 25%). • Produced, Monitored, and Maintained all app Digital Ads (Facebook, Twitter, Instagram, Google AdWords). Consistently acquired 200+ new players/day via adspend alone with a bootstrapped budget. • Cross-Platform Game Testing (iOS, Android, Facebook & Web) for Quality Assurance. • Social Gaming Coupon management for social promotions along with the maintenance of prizes and inventory. • Created online social media contests, promos, and giveaways. • Updated social gaming content from the app for marketing & social media promotions. • Acting Community Manager for Social Media. I am the key point of contact for qualitative questions related to app functionality and design on and off property.

Major Contributions: • Utilized Buffer to create creative social content calendars that deliver measurable results for multiple brands. • Audited company websites making UI/UX recommendations to increase social reach and brand positioning. • Created wireframes for Email Marketing Campaigns and Website Design. • Researched & wrote thought leadership blogs geared towards Millennials. • Reviewed Social Media Analytics from Google, Twitter and Facebook making recommendations for future KPIs.

Major Contributions: • Project-based Consultant Role • Developing deep narrative design and UI functionality through extensive documentation and developer collaboration. • Implemented internal style guides for use in conceptualizing in-game and social media language. • Presented data-driven feedback on beta level design, UI/UX, Gameplay, Controls and In-Game Features to organization and worked with the developer to implement recommended modification.

Major Contributions: • Project-based Contractor Role • Working hand in hand with the CEO to help re-imagine and develop the online brand identity as seen through the main webpage and social media. • Helped with the development of language for all product categories • Developing copy structure and collaborating directly with CEO to provide constructive feedback on conceptualized deliverables. •Brainstormed ideas into reality leading towards increased website traffic and organic growth

Major Contributions: • Responsible for all OUYA content on the site. • Analyzing beta groups for developers while their game is in prelaunch mode. • Offering Press and Media insight for OUYA in relation to all game launches. • Coordinated social media blasts in conjunction with OUYA and PR agency content calendars for feature articles posted on site • Moderated site communities via forums and strategized content postings to maximize effectiveness with all social media outlets. • Built strong rapport with indie gaming studios spanning the 20+ interviews and game reviews published on the site.

Major Contributions: • Craft copy for a wide variety of channels, including customer acquisition advertising, emails, digital (web and social) and native marketing, events, product descriptions and video. • Specializing in content strategy and copy development for e-commerce and B2B marketing campaigns. • Collaborating with brands to develop and deliver high-quality, shareable SEO-optimized content across all social platforms.