Marketing

Sales

Director of Sales

Top Management

I have a passion for living my best life with determination + devotion in all aspects of my life, both personal and professional.

FOCUS + INTERESTS:
Hunter Sales Mentality / Retail / E-Commerce / International Business / Marketing / New Marketplace Opportunities / Continued Learning + Improvement / Travel Enthusiast / Dog Lover / Marathoner / Volunteering + Giving Back

SPECIALIZATION:
Consumer Product Goods / Omni- Channel Strategy / Digital + E-Commerce Platforms / Amazon Global Strategist on all three platforms (Vendor Central, Seller Central and Third-Party Marketplace) / Comprehensive Retail Expertise / Global Distribution / Forecasting + Budgeting / Establishing Goals + KPIs / Monitoring Sales Quotas and Goals / Off-Price Retail / Six Sigma Certified / Social Media

RETAIL + E-COMMERCE PARTNERS:
Target + Target.com / Walmart + Walmart.com / Amazon / Nordstrom + Nordstrom Rack / Buy Buy Baby / Bed Bath & Beyond / Macys + Macys Backstage / Toys R Us / Supervalu / Kroger / Albertsons / Hy-Vee / Best Buy / QVC / The Bay / JCPenney / Box Lunch + Hot Topic / Anthropologie / Indigo / Burlington / TJ Maxx / Ross / DD’s Discount / Big Lots / Groupon / Zulily / Kmart + Sears / Walgreens / Rite Aid / Lowes / Home Depot / Orchard Hardware / Menards / Specialty Retailers

TECHNICAL + SOFTWARE
Microsoft Office / Full Circle / NuOrder / Goldmine / Adobe / Windows and Mac Platform Proficient 

September 2018 - present
Responsible for sales at Mass, Specialty, Ecommerce, Discount Retailers, and International Distributors
•	Promoted to head of sales after five months with company
•	Developed and implemented multi-channel sales strategy to maximize sales across all segments of business
•	Established partnerships with over twenty new retail and distribution partners within first year
•	Worked closely with product team to develop new products for key accounts


Managed all aspects of sales and marketing for juvenile and pet products, annual sales of over $10 million
•	Established over thirty(30) new major retail partnerships in less than four years, including a customer who became top account in less than six months.
•	Created and maintained Sales Budgets/Forecasts and evaluated results on a monthly basis to ensure optimum item mix at customers.
•	Implemented profit-driven retail programs to increase product placement by 30% at key retailers.
•	Managed a team of three (3) customer care representatives and ten (10) independent sales representatives.


National Accounts Manager

Hired to obtain global placement for start-up brand of pet products.  Developed “go to market” strategy by completing a thorough analysis of pet industry and writing a business plan for two segments of market.
•	Grew sales from zero to over $500k in less than nine months.
•	Coordinated and monitored social media campaign to effectively launch new brand.
•	Implemented strategy to define optimal product assortment.
•	Managed in-house customer service representative and six (6) independent sales representatives.


National Sales Manager

DIRECTOR OF SALES AND INTERNATIONAL BUSINESS
Kids Brands – Sassy, Inc. Division/January 2009 – September 2013
Oversaw sales and distribution of consumer products in US and Internationally, covering over 70 countries and annual sales over $16 million.
•	Increased sales by over 40% in three years through international distributor partnerships.
•	Maintained long-term leadership in the market segment, identifying and developing comprehensive business alliances.
•	Account management of licensed program for Carter’s retail stores.
•	Managed over sixty (60) independent sales representatives.

SALES AND MARKETING MANAGER
Russ Berrie– Sassy, Inc. Division/January 2008 – December 2008
Maintained price competitive position in marketplace while meeting profit margins and revenue budgets.  Responsible for maintaining relationships with over one hundred (100) accounts.
•	Managed accounts in Department, Ecommerce, Specialty, Drug, Grocery and Discount segments of business.
•	Oversaw network of Sassy Independent Representatives in juvenile, infant, food and drug market segments.
•	Worked with Chinese suppliers to improve quality and reduce defects.

MARKETING CATEGORY MANAGER
Russ Berrie– Sassy, Inc. Division/June 2004 – January 2008
Responsible for marketing Peg Toys, Bath Toys and Feeding products to key accounts.  Analyzed IRI market data on monthly basis to review competitive landscape and presented findings to upper management.
•	Completed conversion of over fifty products to new package graphics.
•	Prepared Marketing Plans, product catalog, trade shows and marketing materials.
•	Factory liaison to assist in moving products through production.


Director of Sales and International Business

Find out detailed information about EMILY DE SOUSA, Director of Sales in VERNON HILLS, IL

EMILY DE SOUSA: Director of Sales in VERNON HILLS, IL

EMILY DE SOUSA

Lake Forest Graduate School

University of North Dakota