Emily Do: Social Media Coordinator

Responsibilities •Update weekly editorial calendar of all scheduled posts to optimize likes, impressions, and engagement for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google +, and YouTube •Design image layouts aligned with weekly content •Manage customers’ messages, comments or any inquiries about products or services •Collaborate with sales team to promote upselling products, special promotion from manufacturers, and upcoming tradeshows •Deliver a weekly and monthly report to Marketing Manager for all social media outlets •Write and edit company’s brochure and press release •Collaborate with webmaster to update information and work on SEO for the website by using Magento software •Support graphic designer with copywriting for weekly email blast Achievement •Increase total number of organic followers on LinkedIn by 75%, on Twitter by 65%, and on Instagram by 90%. •Achieve more than 50% of total followers’ impressions and engagement on product and media posts

Responsibilities •Manage editorial calendars and syndication schedules of more than 35 social accounts •Track and respond to the reviews for local dealerships via Google, Facebook & Yelp and collaborate with General Managers to address and resolve the issues of customers. •Interact to inbound social messages & mentions towards existing & potential customers, manufacturers, and influencers. •Work closely with other departments for strategic monthly content. •Implement and audit social media ads such as impressions, page likes, website clicks, contact forms, and check-ins. •Analyze and evaluate weekly and monthly social media analytics through insights, Sprout Social report and Google analytics. •Continuously improve company’s pages presence through SEO practices. Achievement •Increase total number of fans and followers on Facebook by 50% by Jan 2017 compared to Mar 2016 •Help to improve traffic to existing website as well as the new one. •Sales conversions have been achieved

Responsibilities •Develop digital marketing plan to attain profitability goals. •In charge of all social media platforms including development of social media content strategy to support engagement, reach, SEO, and brand awareness •Apply creativity and innovation developing content for website •In charge of Google AdWords Campaigns: Daily update bids, keywords, budget, etc. to match the current trends. •Measure and report performance of all social media platforms as well as Google AdWords effectiveness. •Design art and copy layouts (flyers, postcards, posters) as requested •Coordinate and organize social events for BU's alumni and current students; prepare necessary orientation and provide support to international students prior to their departure of the home country and upon arrival to USA for attending BU's programs

Responsibilities Project Diamond Island •Developed and maintained media contacts and distribution lists •Sourced advertising opportunities and placed PR articles in the press and online (local, national, and specialist publications) and/or prepared contracts and follow payments •Monitored local and national media and provided relevant analytical updates on Diamond Island Project and competitor coverage to the executive team •Assisted in planning and executing all events, co-branding activities in accordance with Company strategies & guidelines and within ANP budget as well as marketing plan •Co-operated with sales force for tracking measurement of media’s effectiveness through hotline and face-to-face customers’ awareness •Assisted in the development of the website’s content, managed group social media platforms (Facebook, Twitter, Youtube,etc.) for the achievement of Brand Awareness and Brand Preference of Diamond Island and monitored click-throughs and analytical updates

Responsibilities •Assist group of Brand Managers to build preferred brand image by line communication: setting top-line research, briefing agency, evaluating creative work, and eveluating media plan (by GroupM, Maxus Vietnam, Grey and Ogilvy Singapore) •Inform Marketing Manager key driven forces of both internal and external information: product portfolio, promotion, pricing, and brand activation campaigns •Support and interact with Regulatory, Legal, Procurement, and Production departments for new product development and packaging requirements •Track and manage ANP budget. Interact with Finance and Accounting department as an internal auditor