Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Retail and wholesale leader with proven expertise in omni-channel merchandising, design and operations leadership. Effective innovator with entrepreneurial success and a dynamic collaborative approach to brand building.

•	Responsible for driving the merchandising strategies, operations and marketing for a global iconic men’s surf brand.

•	Recruited to lead a team of ten direct reports to meet target customer needs and identify business opportunities.

•	Reduced SKU count and retail prices for a more profitable and productive style assortment.

•	Grew 3rd and 4th quarter sales by rounding out the lifestyle line with appropriate knits, sweaters and outerwear.

•	Sold the relaunched product globally to Nordstrom, Bloomingdales, Amazon, Zappos and boutique surf shops.

•	Product sold out in initial test doors and had 70% sell thru with Bloomingdales generating return business.

•	Initial sales indicated a 20-30% growth in volume.

•	Moved the ecommerce channel from unprofitable to a direct business that realized 10% growth in volume as well as higher margin and profit returns. 

•	Launched an omni-channel experience for Lightning Bolt with marketing and visual consistency in retail, ecommerce and wholesale creating an impactful brand message.

•	Owned responsibility for forecasting, planning and buying of the product.

•	Managed production in the U.S., China, Bangladesh and Portugal.  Negotiated price points and provided a solution oriented approach to development, production and quality.

General Manager & Director Operations

•	Recruited by founder to manage an ecommerce custom fabric business targeting consumers with smaller minimums.

•	Grew sales volume by 30% year over year to become one of the largest custom fabric ecommerce sites in the U.S.

•	Managed the vendor matrix. 

•	Responsible for all operations including customer service. 

•	Implemented new vendors and processes to shorten lead times, increasing efficiencies and profits.

•	Provided solutions and continuous improvement strategies regarding production and deliveries.

Managing Director

•	Launched a men’s contemporary clothing brand with a focus on product and business practices that were sustainable, environmentally and socially responsible. 

•	Held ownership of brand vision and merchandising, finance and budgets, operations, production, marketing, public relations and sales.

•	Achieved $3.5m in sales in the fourth year of business.  

•	Earned the business of premium retailers including: Neiman Marcus, Bloomingdales, Nordstrom, Urban Outfitters, Amazon and select specialty stores.

•	Developed ecommerce strategy from concept to final sell through.

•	Owned responsibility for forecasting, planning and buying of the product.

•	Managed production in the U.S. and China.

Co-Founder & Managing Director

Find out detailed information about Eric Adams,  in Los Angeles, CA

Eric Adams:  in Los Angeles, CA

Eric Adams: in Los Angeles, CA

Eric Adams

Miami Universtity