Eric Adams: in Los Angeles, CA
Eric Adams
Los Angeles | United States
Skills
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Interests
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Work experience
Lightning Bolt
General Manager & Director Operations | 09/2014 - 10/2015
• Responsible for driving the merchandising strategies, operations and marketing for a global iconic men’s surf brand.
• Recruited to lead a team of ten direct reports to meet target customer needs and identify business opportunities.
• Reduced SKU count and retail prices for a more profitable and productive style assortment.
• Grew 3rd and 4th quarter sales by rounding out the lifestyle line with appropriate knits, sweaters and outerwear.
• Sold the relaunched product globally to Nordstrom, Bloomingdales, Amazon, Zappos and boutique surf shops.
• Product sold out in initial test doors and had 70% sell thru with Bloomingdales generating return business.
• Initial sales indicated a 20-30% growth in volume.
• Moved the ecommerce channel from unprofitable to a direct business that realized 10% growth in volume as well as higher margin and profit returns.
• Launched an omni-channel experience for Lightning Bolt with marketing and visual consistency in retail, ecommerce and wholesale creating an impactful brand message.
• Owned responsibility for forecasting, planning and buying of the product.
• Managed production in the U.S., China, Bangladesh and Portugal. Negotiated price points and provided a solution oriented approach to development, production and quality.
Fabric on Demand
Managing Director | 10/2012 - 09/2014
• Recruited by founder to manage an ecommerce custom fabric business targeting consumers with smaller minimums.
• Grew sales volume by 30% year over year to become one of the largest custom fabric ecommerce sites in the U.S.
• Managed the vendor matrix.
• Responsible for all operations including customer service.
• Implemented new vendors and processes to shorten lead times, increasing efficiencies and profits.
• Provided solutions and continuous improvement strategies regarding production and deliveries.
Vicarious by Nature (VBN) Clothing
Co-Founder & Managing Director | 01/2008 - 12/2012
• Launched a men’s contemporary clothing brand with a focus on product and business practices that were sustainable, environmentally and socially responsible.
• Held ownership of brand vision and merchandising, finance and budgets, operations, production, marketing, public relations and sales.
• Achieved $3.5m in sales in the fourth year of business.
• Earned the business of premium retailers including: Neiman Marcus, Bloomingdales, Nordstrom, Urban Outfitters, Amazon and select specialty stores.
• Developed ecommerce strategy from concept to final sell through.
• Owned responsibility for forecasting, planning and buying of the product.
• Managed production in the U.S. and China.