Eric Anastasia: in Holliston, MA

Utilizing the culmination of 16 years at Kryptonite in a variety of functions from product development in my earlier years to building out a successful sales team, I was seen as an invaluable asset for many, both inside and outside of the company. With my business and industry knowledge, I served as a strategic partner to large key accounts while driving the Kryptonite brand and expanding our sales abilities to achieve growth for all parties. Placing solid focus on developing annual operating plans to drive revenue targets, inventory pipeline management, and new product development goals to achieve lasting success. • Implemented unique sales strategies and created annual business plan for key accounts and sales team, fostering strong collaboration for effective goal setting and achievement, resulting in varying degrees of growth • Drove effective, strategic alignment with Marketing, Product Development, Customer Service and Outside Sales teams by implementing monthly tracking meetings resulting in increased efficiencies across the business • Tracked retail sales both weekly and monthly to predict market health and drive efficient product turn over and market saturation. • Developed and maintained strong relationships with unique strategic partners and retailers such as REI, Canadian Tire, Giant and Trek to help leverage their individual market needs • Identified and established new market opportunities and other areas of business development • Executed effective and favorable contract negotiations both domestically and internationally

• Built and managed company sales force to support bicycle dealers and over 200 distributor representatives increasing dealer sales and market share • Managed monthly revenue to achieve quarterly outcome successfully; inversely created action plan to mitigate financial risk • Developed partnership program to drive growth targets and created marketing funds to facilitate increased business at retail, sales representatives, and distribution levels - growing sales by 40% • Implemented sales meetings, annual business planning, and team building events • Supported product development team during gate reviews ranging from new product ideation, sales projections, product pricing and margin, and product launch plans • Served on acquisition committee to access and execute purchase of additional bicycle security and accessory brands globally • Assisted in the hiring process for cross-functional teams • Analyzed sales statistics to formulate distribution strategies and assist promoting dealer sales

• Responsible for all aspects of account management with national and regional distributors for motorcycle and bicycle security products • Led sales team training for bicycle and powersports distributors • Managed purchase order pipeline to maintain adequate stock levels • Created sales representative specific promotional programs

• Planned and executed travel to independent bicycle and powersports dealerships • Educated shop owners, buyers and sales staff on brand value, services, and product to increase brand awareness and sell- through • Traveled and educated independent and company sales representatives • Managed and maintained relationships with small regional distributors • Delivered sales presentations to buyer and sales management

• Responsible for developing process to streamline the steps taken to develop product artwork and packaging generating a standard workflow • Facilitated direct communications with international and domestic vendors • Lead development marketing strategy for the less recognized motorcycle segment of the security business; created market data program to track product performance • Directed internal and external creative resources to facilitate innovative merchandising concepts • Management of industry tradeshows producing cohesive end results

• Provided critical development and support to promote new product launches to insure product deadlines were successfully achieved • Conducted category analysis and management for future planning and logistics • Developed a timely and effective product rework process reducing lead time by 30%