Eric Basangan: CEO / Founder in Long Beach, CA
Eric Basangan
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/592648_637261247937674880.jpeg)
CEO / Founder
Long Beach | United States
Skills
No information
Industries
Fashion
Lifestyle
Outdoor
Skate
Snow
Surf
Work experience
Polymer_
CEO / Founder | 11/2017 - Current
• Developed, planned and managed all aspects of establishing the brand and bringing it to market.
• Manage design, marketing, ecommerce, sales and production.
Apparel Products LLC
CEO / Founder | 05/2004 - Current
• Work directly with wholesale and retail clients to develop and source products in various categories for both branded and private label programs.
• Provided clients with product development, design, sourcing and production solutions to successfully achieve costing and revenue goals.
• Managed client’s pre-production / production processes in compliance with retailer procedures to ensure timely delivery and quality.
• Established long lasting direct partnerships with factories and suppliers in various manufacturing regions.
• Cultivated a diverse client base including: better department stores, mass retailers, discounters and men’s/women’s contemporary and action sports brands.
MICHELLE by Comune
Brand Manager/Merchandising/Marketing Director | 03/2011 - 11/2017
• Implemented sales, pricing and merchandising strategy to gain market share in key department stores: Bloomingdales, Nordstroms, Macy’s and contemporary boutiques in US, Canada and Mexico.
• Updated all aspects of branding, visuals, merchandising and marketing.
• Managed the design, development, merchandising and pricing strategy for all divisions.
• Managed domestic denim development and production from material sourcing, cutting, sewing, wash development and finishing.
• Developed trade show and regional market show strategy and to maximize brand exposure to retailers and boutiques to grow brand distribution.
• Planned, developed and executed e-commerce strategy and significantly increased online sales.
• Upgraded the design, development and production of brand websites, and implemented digital and social media marketing strategy.
• Produced all photo shoots, videos and other visual projects from casting, talent acquisition, logistics, budget management and scheduling.
• Designed and produced all catalogs, lookbooks, signage, POP, linesheets, videos and all other design and marketing printed and web visuals.
• Managed the graphics department providing art direction, work-flow organization and prioritizing projects to maximize staff output.
• Produced capsule collections for brand collaboration with retailers, SMUs and private label programs generating additional revenue for the brand.
• Coordinate with the sales team to support sales goals with retail marketing initiatives.
Lapcos
Brand Manager/Marketing Director | 03/2017 - 11/2017
• Developed branding, marketing and merchandising strategy.
• Created all sales and marketing materials and adapted existing visual assets appropriate for the US cosmetics market.
![Image COMUNE](https://content.malakye.com/media/logos/images/2730.gif)
COMUNE
General Manager / Brand Director | 04/2011 - 11/2017
• Managed operations, human resources, marketing, skate, snow, art and music contributors, design, product development, special projects and production of a men’s contemporary lifestyle brand.
• Managed in-house and independent sales team to formulate sales strategy to successfully achieve sales goals and increase door count each season.
• Directed the creative and management team to adhere to company policies/procedures, manage budgets and operations.
• Planned, produced and managed all events: art shows, concerts, marketing events elevating brand image and promote loyal brand following.
Ecko Unltd / Rocawear
VP of Design / Product Development / Production | 01/2013 - 05/2015
• Proactively handled product all development, design, illustration, pre-production and technical design duties.
• Coordinated design, marketing and sales initiatives with all global licensees to maximize resources and work flow.
• Managed key accounts and developed/designed SMU programs accounting for 20% of gross revenue.
• Developed and implemented procedures to manage the creative team in all aspects of design, product development, merchandising, and production for the re-launch of the brand in Fall and Holiday of 2014.
• Fully responsible for hiring and managing the design, product development, and production teams.
• Hire/train key employees and implement procedures/structures for the departments' go forward plans.
• Achieved department goals to bring the brand to market; generated $10M in revenue during the first year.
Architecture Apparel, LLC
CEO / Founder | 05/2004 - 08/2011
• Founded women’s contemporary clothing brand/private label business.
• Executed all stages of contemporary clothing design and product development, production management, sales and public relations.
• Led a team of independent sales reps in selling the brand to department stores, retail chains and contemporary boutiques nationwide.
LMJ and Associates
Production Manager | 04/1997 - 08/2002
• Responsible for managing, organizing, and overseeing all import production and quality control – implementing new procedures to manage company growth and success for this woven fabric company.
Rustic River, Ltd.
Operations Manager / Production Manager | 05/1995 - 06/1997
• Managed all daily operations, sourcing, and importing of production from China, India, and Pakistan.
BUM Equipment
Merchandising Assistant / Production Coordinator | 04/1992 - 05/1995
• Managed overseas production and sample line development for men’s and young men’s clothing division.