Fashion

Lifestyle

Streetwear

Swim

Blogging

Fitness

Digital photography

Co-founder & Marketing Manager

Marketing & Sales

• Assist Brand Manager with planning and administering consumer insight and focus group meetings to uncover strategic marketing opportunities
• Lead team meetings to plan and execute design for upcoming retail and community initiatives
• Develop and manage digital content for retail and branding campaigns to help increase sales and engagement
• Manage manufacturer relationships to negotiate prices and uncover new industry capabilities and trends
• Assist in the organization of Philanthropy and Community Outreach initiatives that have helped
fundraise over $4,000 to support over five different social issues in the community

(Focused Clients: Wienerschnitzel & DOLE)
• Build and maintain relationships between clients and agency to ensure successful development and implementation of marketing strategies
• Manage the email marketing channel and digital advertising projects for Wienerschnitzel from onset to implementation - including writing creative briefs, timeline management, trafficking and more
• Collaborating with cross-functional partners for design, coding and deployment of emails
• Provide recommendations to improve email marketing channel performance and retention
• Manage the national free standing insert marketing from onset to implementation for Wienerschnitzel
• Lead status meetings to ensure all projects are on schedule and aligned with promotional calendars
• Assist in the development and trafficking of national trade ads for DOLE
• Create and manage sales reports via Excel

Associate Account Executive/ Account Coordinator

• Drive sales to customers through the use of CRM systems and sales cues
• Present weekly sales reports and service data to team of tellers to improve performance
• Ensure understanding of and adherence to all operating policies, procedures and regulatory
requirements

Additional Skills & Facts
• Software Skills: MS Office Suite, Adwords experience, Bing Ads experience, Kenshoo experience, Facebook Ad
Manager experience, Adobe Photoshop, and MailChimp

•   Behavioral Skills: Client Relationship, Account Management, Project Management, Planning, Learning Driven, Concepting, Detail Driven, Team Oriented, Strategic Thinker, Bilingual: English & Spanish

•   Interest in Fashion, Social Impact, as well as Digital & Brand Marketing

Branch Service Specialist

• Keyword research and campaign creation within Google Ads and Bing Ads
• Daily campaign optimizations and testing
• Pull weekly reporting to ensure budgets are within scope for the SEM and affiliate channels
• Researching industry and channel best practices
• Assisting the Affiliate Marketing manager with direct communication with company affiliates in order
to build successful business relationships, maximize revenue and ensure metric goals are being met
• Helped company save over $25,000 of inefficient spending through campaign analysis and optimization

Jr. Marketing Specialist/ Performance Marketing Intern

Find out detailed information about eric cachua, Co-founder & Marketing Manager in Santa Ana, CA

eric cachua: Co-founder & Marketing Manager in Santa Ana, CA

eric cachua

CALIFORNIA STATE UNIVERSITY