eric cachua: Co-founder & Marketing Manager in Santa Ana, CA

• Assist Brand Manager with planning and administering consumer insight and focus group meetings to uncover strategic marketing opportunities • Lead team meetings to plan and execute design for upcoming retail and community initiatives • Develop and manage digital content for retail and branding campaigns to help increase sales and engagement • Manage manufacturer relationships to negotiate prices and uncover new industry capabilities and trends • Assist in the organization of Philanthropy and Community Outreach initiatives that have helped fundraise over $4,000 to support over five different social issues in the community

(Focused Clients: Wienerschnitzel & DOLE) • Build and maintain relationships between clients and agency to ensure successful development and implementation of marketing strategies • Manage the email marketing channel and digital advertising projects for Wienerschnitzel from onset to implementation - including writing creative briefs, timeline management, trafficking and more • Collaborating with cross-functional partners for design, coding and deployment of emails • Provide recommendations to improve email marketing channel performance and retention • Manage the national free standing insert marketing from onset to implementation for Wienerschnitzel • Lead status meetings to ensure all projects are on schedule and aligned with promotional calendars • Assist in the development and trafficking of national trade ads for DOLE • Create and manage sales reports via Excel

• Drive sales to customers through the use of CRM systems and sales cues • Present weekly sales reports and service data to team of tellers to improve performance • Ensure understanding of and adherence to all operating policies, procedures and regulatory requirements Additional Skills & Facts • Software Skills: MS Office Suite, Adwords experience, Bing Ads experience, Kenshoo experience, Facebook Ad Manager experience, Adobe Photoshop, and MailChimp • Behavioral Skills: Client Relationship, Account Management, Project Management, Planning, Learning Driven, Concepting, Detail Driven, Team Oriented, Strategic Thinker, Bilingual: English & Spanish • Interest in Fashion, Social Impact, as well as Digital & Brand Marketing

• Keyword research and campaign creation within Google Ads and Bing Ads • Daily campaign optimizations and testing • Pull weekly reporting to ensure budgets are within scope for the SEM and affiliate channels • Researching industry and channel best practices • Assisting the Affiliate Marketing manager with direct communication with company affiliates in order to build successful business relationships, maximize revenue and ensure metric goals are being met • Helped company save over $25,000 of inefficient spending through campaign analysis and optimization