Fashion

Commercial operations	Key Responsibilities:
Sales management	• Developed and implemented strategic marketing plans, sales plans
Operational management	and forecasts to achieve the Company strategy and objectives.
P&L management	• Formulated, implemented and managed multiple channel selling
strategies.
Brand management
• Developed an overall marketing strategy including corporate branding,
Supply chain management	advertising & promotion, media planning, event management and Inventory management	sponsorship.
Performance management	• Managed and provided leadership of developing joint business plans
Staff development	and partnerships with key account customers and partners.
Project management	• Oversaw and ensured the effectiveness of sales plans and the successful deployment of marketing campaigns to maximize revenues
conversion rates.
Personal Skills
• Oversaw and evaluated market research, competitor analyses, and Strong leadership	adjust marketing strategies to meet changing market and competitive
Team player	conditions.
Result driven	• Identified commercial opportunities both B2B and B2C to promote and Excellent planning & analytical skills	market the Company's products.
Self-motivated	• Led and monitored all outlets and counters operations.
• Managed cost control and inventory control for all outlets and counters.
Technical skills	• Established store operations standard and procedures in compliance to the Company policy.
ERP
• Oversaw and managed on-going customer experience / events and Microsoft office	loyalty activities.
• Established and maintained relationships with key strategic customers
Personal Details	and partners.
A-6-7, The Sanderson, Jalan Cemara	• Responsible for the startup of a supply chain facilities, including
Taman Bukit Serdang, Seksyen 13	distribution, logistics, warehouse and system.
43300, Seri Kembangan	• Led the negotiation of inventory buyback and business takeover with Selangor. Malaysia	the local distributor.
• Developed and implemented the SOP for sales, marketing and supply
chain management.
M: +6012 226 8968	• Established the assortment plan and distribution strategies.
E: ericcheong1022@gmail.com	• Developed and built the B2C online business.
• Headed-up the new office renovation and setup.
DOB: 22/10/1976	• Oversaw the hiring and training for Assistant Sales Manager, Assistant
Nationality: Malaysian	Marketing Manager and Account Manager.

Merchandising

Jan 2018 - Mar 2019
Key Responsibilities:
• Responsible for the overall management and profitability of the retail
outlet business.
• Accountable for segment P&L, budget planning, revenue growth, cost
control and increase productivity.
• Analyzed market demand and competitor activities, developed and implemented key strategies and tactical business plans to drive sales
growth.
• Analyzed key performance metrics and provided guidance for each
outlet to achieve market goals and profitability targets
• Drove business performance and developed retail competencies
Areas of Expertise	across operating outlets.
Strategic planning	• Ensured the achievement of short term and long term financial and Budgeting and forecasting	operating objectives.
Merchandise planning	• Identified commercial development opportunities in expanding
geographical coverage beyond current market.
Merchandising / category management
• Maintained optimum stock levels and drove business performance
Commercial operations	parameters.
Sales management	• Reviewed and improved efficiency of retail outlets operations.
Operational management	• Drove and uphold the highest level of in-store customer experience.
P&L management	• Leveraged customer insights, drove customer loyalty.
Brand management	• Managed internal and external relationship with stakeholders, business
Supply chain management	partners, vendors, airport management and authorities.
Inventory management	• Led to ensure compliance and regulatory requirements.
Performance management	• Conducted regular meetings, outlet visit to ensure the excellent
consistency in retail standard.
Staff development
Key Accomplishments / Achievements:
Project management
• Managed high-volume retail stores with annual budget of MYR125
million in a diverse range of categories, including liquor, tobacco,
Personal Skills	beauty, confectionary and electronics.
Strong leadership	• Directed 165 workforces across multiple locations in 2 major airports in Team player	Malaysia.
Result driven	• Achieved 8% sales growth to budget in 2018.
Excellent planning & analytical skills	• Successfully increased profitability by streamlining labor, OPEX costs and effective inventory control. Improved overall GP Margin by 4%.
Self-motivated
• Oversaw cycle and yearly inventory counts, inventory control program
and accountability which improved inventory accuracy from 89% to Technical skills	97%.
ERP
Microsoft office
Senior Manager, Beauty - Merchandising, Sales and Operations
Personal Details	Valiram Group (www.valiram.com)

Aug 2013 - Jan 2018
A-6-7, The Sanderson, Jalan Cemara	Key Responsibilities:
Taman Bukit Serdang, Seksyen 13	• Planed and maximized sales and profit contribution of beauty within the Group.
43300, Seri Kembangan
• Developed annual key strategic business plan to reflect beauty
Selangor. Malaysia	business positioning, negotiated key aspects of the planed delivery with the respective brands within the beauty segment.
M: +6012 226 8968	• Directed the development of operating standards, policies and E: ericcheong1022@gmail.com	procedures, ensuring compliance with all laws and company guidelines.
• Effectively built and managed operating budgets, P&L's and manage
DOB: 22/10/1976	KPI's of the same.
Nationality: Malaysian	.
within the Group.
• Managed and monitored brands profitability by management of full
price and mark down sales, intake margins, levels of mark down
activity and terminal stock.
• Maximized turnover by ensuring accurate, timely and commercial sales
planning and forecasting.
• Ensured the beauty business delivers business plan profit through
delivery of both volume and cash margin.
• Managed and maintained a positive working relationship with the all
brand principals within the beauty division.
• Initiated monthly/ quarterly/ annual business reviews with the brand
principals.
• Evaluated market conditions, competitor data and implemented
appropriate change to maximize sales.
Areas of Expertise
• Actively involved in areas such sales incentives scheme, people
Strategic planning
management, staff training and development.
Budgeting and forecasting
• Led the development of the beauty retail marketing and events
Merchandise planning	calendar for positive brand building through marketing and promotional
Merchandising / category management	activities in-line with specific brands guidelines.
Commercial operations	• Partnered with Marketing Manager to develop seasonal marketing and Sales management	PR strategies.
Operational management	• Uphold and maintained VM standards at all stores within the Group.
P&L management	Key Accomplishments / Achievements:
Brand management	• Led the merchandising, sales and retail operations functions of beauty
Supply chain management	division with over MYR42 million in sales, directed 65 workforces
across 2 outlets in major airports.
Inventory management
• Managed over 70 brands, including Chanel, Dior, Estée Lauder,
Performance management	Lancôme, Tom Ford, Jo Malone London, Yves Saint Laurent,
Staff development	Shiseido, Clarins, Clinique, Giorgio Armani, Givenchy, Hermes, Gucci
Project management	and more.
• Achieved sales growth to budget by an average of 18% over a 4-year
Personal Skills	time period.
Strong leadership	• Improved the overall GP margin 6% by reducing cost of goods,
improving inventory management, streamlining labor and OPEX costs,
Team player	and renegotiating vendor commercial terms including minimum
Result driven	purchase quantities, rebates, vendor promotional allowances and Excellent planning & analytical skills	costs.
Self-motivated	• Developed new comprehensive pop-up stores, HPP and SPP for new
launches, thematic and tactical promotion, added 18% to 24%

Key Responsibilities:
M: +6012 226 8968	• Collaborated with team on strategic direction.
E: ericcheong1022@gmail.com	• Developed worldwide seasonal sales, margin, mix plans, inventory
plans and turnover that were incorporated into the annual business
plans and merchandising strategies to achieve sales and profit.
•  Developed and managed monthly financial plans at department level.
•  Partnered with Merchants in developing the annual, tops-down
assortment plans for the department.
• Provided analysis for the development of the monthly Open-to-Buy
based on planning variances to the financial plans.
• Collaborated with team on purchase decisions.
• Monitored and forecasted inventory levels at department level.
• Reviewed and updated the E3 replenishment forecasts as required
based on stock projection.
• Managed and monitored open-to-buy weekly and made
recommendations as appropriate.
• Communicated and followed up with vendors to support merchandise
flow requirements.
Areas of Expertise	• Partnered with the Distributors to plan and manage distribution
Strategic planning	strategies based on financial targets to maximize sales and to minimize WOS requirements.
Budgeting and forecasting
• Monitored monthly performance to sales, inventory and margin
Merchandise planning	targets.
Merchandising / category management	• Collaborated with team on promotional and event planning.
Commercial operations	• Identified sales and margin opportunities at the department level and Sales management	developed action plans with team.
Operational management	• Collaborated with team to identify and address inventory liabilities and P&L management	liquidate in a timely and margin efficient manner.
Brand management	• Provided analysis to report and implemented discontinued SKU action
Supply chain management	plans monthly, or as needed.
• Developed markdown strategy and managed markdown budgets to Inventory management
plan.
Performance management	• Recommended competitive markdowns as needed.
Staff development	Key Accomplishments / Achievements:
Project management	• Oversaw merchandise planning for fashion jewelry and accessories with annual budget of USD32 million.
Personal Skills	• Managed 44 locations worldwide, 7 premium brands, including Dior,
Strong leadership	Salvatore Ferragamo, Chloé, Emporio Armani, Marc by Marc Jacobs,
Team player	Swarovski and Folli Follie.
Result driven	• Achieved 8% to 15% sales growth to budget annually.
• Improved inventory turnover from 4.4 to 3.2 over a three-year time
Excellent planning & analytical skills
period by implementing mark down strategies, aggressive marketing
Self-motivated	and sales tactics, and effective inventory control program.

Technical skills
ERP	Buyer cum Planner (Senior)

Assistant Merchandise Planning Manager

Personal Details	Key Responsibilities:
• Managed and provided leadership for all aspects of planning and purchasing functions at the manufacturing sites.
A-6-7, The Sanderson, Jalan Cemara	• Directed and managed the overall demand planning, scheduling,
Taman Bukit Serdang, Seksyen 13	materials, purchasing, and supply activities, including raw and finished
43300, Seri Kembangan	materials, storage, and inventory control.
Selangor. Malaysia	• Developed budget, monitored and forecasted upcoming levels of demand.
M: +6012 226 8968	• Negotiated cost-effective terms and conditions for materials, supplies
E: ericcheong1022@gmail.com	and contracts with vendors.
• Developed, led and executed purchasing strategies; determined
quantity and timing of deliveries.
Controlled, measured, and regulated efficient inventory levels of materials and purchased items.
• Developed and executed a comprehensive inventory management plan
to optimize inventory levels, storage/space, and organization; ensure
accuracy data to ERP system.
• Planed and prepared production schedule and monitored production
progress to ensure smooth production and timely delivery to customers.
• Tracked and reported key functional metrics to reduce expenses and improve effectiveness.
• Managed vendor relations including developing vendor performance
objectives metrics.
• Performed cost and scenario analysis, and benchmarking; developed
and implemented programs to establish cost-savings initiatives to achieve specific company goals.
Key Accomplishments / Achievements:
Areas of Expertise
Strategic planning	• Achieved on-time delivery for all purchased materials at a 84% rate.
• Led the planning and purchasing activities in China manufacturing sites
Budgeting and forecasting with six direct reports.
Merchandise planning
• Led purchasing team in driving cost-reduction initiatives that resulted in
Merchandising / category management	USD1.2 million saved over 3 years through better utilization of Commercial operations	resources, multiple sources, shipping cost reduction, effective inventory
Sales management	control, JIT approach, negotiated new terms with vendors, including
Operational management	costs, minimum purchase quantities, rebates, credit terms, and returns.
P&L management	• Improved factory on-time delivery from 85% to 92% through supply
Brand management	chain management initiatives, effective inventory control, Kaizen
approach and flexible manufacturing practices.
Supply chain management
Inventory management	• Increased inventory turnover to 3.2 by reviewing WOS, requesting WIP
improvements, recommending forecast adjustments including safety
Performance management
stocks.
Staff development
Project management
Buyer cum Planner
Personal Skills	Mentor Media Limited (www.mentormedia.com)
Strong leadership	Jun 1998 - May 2001
Team player	Key Responsibilities:
Result driven	• Responsible for sourcing, negotiation, planning, purchases and Excellent planning & analytical skills	deliveries to meet manufacturing build requirements.
Self-motivated	• Prepared budget and forecast related reports.
• Developed strategic relationship with key suppliers.
• Developed and implemented purchasing policies and procedures.
Technical skills	• Planed and led in evaluation and selection of new supplier process.
ERP	• Managed shipment plan to ensure OTD and actual delivery
Microsoft office	performance.
• Reviewed and managed weekly demand forecast and supply integration
Personal Details	activities to ensure timely delivery of materials to support production
• Planed and prepared production schedule, monitored production
A-6-7, The Sanderson, Jalan Cemara
progress to ensure smooth production and timely delivery to customers.
Taman Bukit Serdang, Seksyen 13	• Responsible to deliver and achieve assigned cost saving targets.
43300, Seri Kembangan	• Managed inventory control and management.
Selangor. Malaysia	Key Accomplishments / Achievements:
• Received 2 promotions, from Admin Assistant to Buyer cum Planner, in M: +6012 226 8968	less than 3 months, and to senior-level after 2-year tenure.
E: ericcheong1022@gmail.com	• Achieved on-time delivery for all purchased materials at a 86% rate.
• Improved factory on-time delivery from 89% to 95% through supply
chain management initiatives, effective inventory control, Kaizen
approach and flexible manufacturing practices.
Bachelor of Arts in Business Administration (Hons)

Mentor

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Eric Cheong

University of Malaya