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Strategic marketing leader with experience planning and executing campaign initiatives for global brands. Proven to collaborate and manage internal and external cross-functional teams to achieve marketing objectives on time, on target, and within budget.

www.EricSwisherDigital.com
EricDSwisher@gmail.com

•	Establishing tone and identity across all platforms for highly-anticipated launch of Amazon-backed electric vehicle startup.
•	Composing print and digital company communication within every channel, including website and newsletters, vehicle UX experience, Configurator app, social media, employment recruiting efforts and Amazon co-branded partnerships.
•	Helming infrastructure logistics throughout the organization, including product names, departmental silos, digital commerce architecture, charging network, new and used sales matrix, environmental stewardship initiatives and more.  


• Created a free “blogspot” that has evolved into an industry-renowned skateboarding media outlet in spare time with no advertising or corporate sponsorship.
• Conducted 100+ of the most respected interviews in skateboarding, showcasing legendary riders, creatives, and personalities.
• Collaborated on several high-profile product offerings, including an official signature shoe with Nike SB in 2010, in addition to projects with brands such as Adidas, Dime, Vice, Quartersnacks, Heel Bruise and Transworld Skateboarding.
• Recipient of multiple awards, including The Skateboard Mag’s “Website Spotlight” in 2008, and Transworld Skateboarding’s “Blog of the Year, 2012”.

Creator/Publisher

• Conceived all written communication at every level with agility as brand’s first and only copywriter in a smart, cohesive and authentic methodology.
• Delivered on the vast array of copy demands to satisfy this upstart’s ever-changing needs, from fully-developed campaigns, brand manifestos and segmented email marketing initiatives to retail activations, blog posts and technical product writing.
• Evolved brand strategy and persona for attention-grabbing messaging across all channels to an expanding consumer base.
• Conducted data analytics research, A/B testing, traffic audits and SEO enhancement to make the most of every effort.

Senior Copywriter

• Produced full copywriting strategy for launch and first year of the award-winning official @apple Instagram handle through comprehensive tactical analysis and implementation of language, substance and cadence for a worldwide audience.
• Executed virtually all copy needs as the only writer on the project, both for the handle specifically and peripheral support.
• Conceptualized franchise programming and identity in the formulation of cutting-edge channel experiences.

Senior Copywriter and Digital Strategy Consultant

•	Led development and execution of Nike SB digital-first communication strategy based on consumer, brand and marketing objectives.  
•	Spearheaded Nike SB’s Global .com ecosystem from conception to implementation across 54 countries in 18 languages.
•	Tailored extensive copywriting across all Nike SB category and cross-category platforms to engage every target demographic. 
•	Owned Nike SB’s segmented global email marketing campaign, Nike’s most successful effort company-wide, ensuring the highest creative standards met and most strategic implementations utilized for an open rate 3 times the company average.
•	Managed day-to-day operations with an immediate team of 3 inner-office specialists and 5 international satellite teams. 


Global Digital Brand Manager - Nike SB

Writing, curation and consultation for a variety of brands and content outlets, including Adidas, Nike, Jordan Brand, Vice, Thrasher, Hypebeast, Victory Journal, Complex, Transworld Skateboarding and ESPN.

Writer

Find out detailed information about Eric Swisher, Copywriter in San Clemente, CA

Eric Swisher: Copywriter in San Clemente, CA

Eric Swisher

Marshall University

Marshall University