Executive brand & marketing advisory services

Executive

A creative, strategic, and prolific marketing executive with a passion for creating and commercializing relevant, remarkable, and profitable next generation brands.

for range of clients including Boston Children's Hospital, Courage, MMB, Mechanica, Genuine, Intrepid Pursuits, Incredible Foods, Sleek Machine, Crushroom, Bevrada, Bluestone Life.

? Generated over $2MM in new client revenue, personally originating 38%.
? Strategic lead of agency C-suite overseeing all brand, communications & creative strategy for award winning integrated agency.
? Successfully authored and implemented insightful, research driven & actionable strategies for all agency clients including NIC+ZOE (women's fashion), Ox (engineered building products), SimpliSafe (DIY home security), Zerto (IT Resilience), Iron Mountain (data management), Audley (custom travel), RESCUE (#1 natural stress & sleep aid brand), Sexy Hair (#1 hair care brand), Quell (100% drug free wearable pain relief) and UNO Pizzeria & Grill.
? Agency lead for pitch, relationship, repositioning and omnichannel brand relaunch for B.GOOD, 70+ store, international farm to table fast casual pioneer.

Chief Strategy Officer

? Generated over 50MM online impressions via earned media relations in less than 3 months.
? Architected brand strategy for 140+ person full service, digital-first marketing agency with offices in CHI, NY, BOS & SF.  Part of the IPG family.
? Designed and initiated activation of agency's first omni-channel brand-building and lead generation marketing plan.
? Identified untapped opportunity with technology partners (Acquia and Sitecore) and executed co-marketing content/blog and social media programs.
? Conducted first ever brand audit with thirty (30) 1:1 client interviews to gauge/score customer experience, inform organic growth and account based marketing approach.

Consultant/Marketing

? Generated +$430K in new client revenue in less than three months including P&G, Virgin Pulse, Eastern Bank, Akamai, Uncrate & Thread Group.
? Defined brand strategy for growing, end-to-end mobile design &development studio
? Productized proprietary mobile concept realization process, Intrepid Discovery & Design.
? Analyzed client satisfaction with Intrepid Experience generating NPS benchmark.

? Sales and marketing lead of core management team together raising over $50MM in funding including Polaris and Flagship, two of the nation's leading life sciences VC's.
? Conceived and led commercialization of perfectly free, allergen free frozen bites product.
? Drove +$2MM in revenue and secured national distribution in +20K accounts for revolutionary air-based energy product, AEROLIFE ENERGY.
? Generated 600MM+ earned impressions for AEROLIFE, including Fast Company, WIRED, CNN, Entertainment Tonight, Good Morning America, Conan O'Brien, Ellen, Jay Leno.
? Increased AEROLIFE ENERGY rate of sale by 40% via cross-channel shopper marketing.
? Repositioned AEROLIFE air-based smart nutrition technology under cohesive, unique and relevant brand platform/ID and commercialized six (6) new natural channel compliant products
? Rearchitected AEROLIFE.COM to positive ROI D2C channel with continuity/CRM program. Site awarded Outstanding Achievement 2014 Interactive Media Awards & Internet Retailers Hot 100.
? Established Incredible Foods licensing and commercialization partnership with Stonyfield, world's largest organic yogurt company, for Stonyfield Frozen Yogurt Pearls.
? Secured top tier media coverage for Incredible Foods Frozen Yogurt Pearls including NYT, LA Times, USA Today, Fast Company, Wired, Boston Globe, CBS & Fox News.
? Awarded 2014 TIME 25 Best Inventions, 2015 Edison Awards Gold, World Dairy Awards 2014 "Best New Concept", "Best Ice Cream/Frozen Yogurt" & "Best Dairy Packaging."

SVP, Sales, Marketing & Business Development

Symantec Health, Fullbridge, Fast Company, Misa Digital, American Heritage Dictionary, Partners In Health, Branding Forward Project, AeroShot Energy, Boston Beer Company
? Developed 360° launch for AeroShot Energy including naming, brand ID, packaging, website/ecommerce, collateral, sales/trade support, advertising & engagement strategy.
? Conceived and architected the Branding Forward Project, a research driven collaboration between Mechanica/Fast Company revealing insights from real-world experiences of hundreds of forward-thinking marketers. Designed to help business share knowledge and capitalize on opportunities of the changes affecting the world of brand development.
? Drove brand strategy development, repositioning and internal inspiration tools for Boston Beer Company/Sam Adams to reignite relevancy and heritage with the craft beer community
? Repositioned Houghton Mifflin's iconic American Heritage Dictionary, conceived and executed social media program for launch of new AHD5. youareyourwords.com
? Executed global launch of Misa Digital guitar @ CES & NAMM including brand strategy, site UEX, social media, PR & trade show. Gained tier one press coverage via NBC, NYT & Engadget.
? Led comprehensive strategic development initiative for Symantec Health including brand positioning, architecture, contact strategy, website redesign and lead generation.

Brand Director

(RED), Cadillac, Stop Handgun Violence, Rockport
? Managed 10 person interactive account group to best position agency for ongoing growth, innovation, engagement in the channel and deliver integrated solutions.
? Directed interactive responsibilities for Cadillac including launch of the 2010 SRX Crossover - the largest single digital investment for Cadillac at the time.
? Oversaw US launch of (RED) including brand positioning & cross channel campaign
? Increased aided brand awareness from 3% to 32% in first four months
? Organized new (PRODUCT)RED partner acquisition efforts (Dell, Microsoft), target segmentation and 07 business plan development
? Executed first ever brand paid media program including NYC pop-up, The (RED) Store
? Led strategy, creative & activation of (RED)NIGHTS/Live Nation concert series
? Expanded relationship to (RED)WIRE, (RED)NIGHTS, JOINRED.COM & holiday pop up
? Guided brand evolution for Rockport leading to launch of integrated campaign, articulation of co-branded Adidas Torsion product and the brand's first ever online advertising.  Heralded by executives as "The best advertising Rockport has ever done."
? Led development of '07-08' Stop Handgun Violence integrated campaigns including website, blog outreach, print, and the infamous 256' long Mass Pike billboard garnering over 6MM PR impressions.  Awards/Accolades: Silver Clio
? Spearheaded development and launch of highly praised modernista.com. Awards/Accolades: One Show Gold, Bronze Clio, Best in Show Hatch, Webby Awards and SXSW Web Awards finalist. Selected for Communication Arts Interactive Annual, ID Design Annual, D&AD Awards

Group Account Director/Director of Interactive Services

GameTap, Four Seasons Hotels & Resorts, Four Seasons Residence Clubs, Panera, People Magazine, Simms Fishing, RL Winston Rod Co., Griffin Museum of Photography
? Oversaw 20 person integrated team for $15MM launch of GameTap-Turner's broadband gaming subscription service:
? Increased awareness +18%, traffic +5% and subscribers +8% over YE projections
? Directed Integrated launch campaign including national print, brand and DRTV, interactive, website, Live Nation experiential tour, viral, design and sales/partnerships
? Pioneered Mullen's first brand entertainment development of 70 short videos for viral, original programming, consumer/trade events, and broadcast

VP, Account Director

Find out detailed information about Eric Freedman, Executive brand & marketing advisory services in CAMBRIDGE, MA

Eric Freedman: Executive brand & marketing advisory services in CAMBRIDGE, MA

Eric Freedman

Tufts University