Wine

Business Development | Channel Marketing  | Operations

Accounting & Finance

I am a Business Development and Channel Marketing professional with a foundation in Operations Strategy. The core of my experience is with B2B and SaaS companies. I accomplish my work by bringing new products to market and building territories with extensive experience promoting via content and digital marketing. I've successfully hired, trained and managed teams to tackle complex projects while regularly achieving goals. Adept at establishing and gathering KPI's for analysis and progressional tracking. I'm interested in working with a company looking to dramatically expand its current client base or grow into new territories.

SKILLS:

• Digital Marketing (SEO, SEM, SMM)
• Content & Email Marketing
• Business to Business Marketing	
• Key Performance Indicator Analysis	
• Consultative Sales	
• Operations Management	
• Hiring & Managing Teams	
• Financial Analysis
• Market Research
• Strategic Planning
• Event Organization & Public Speaking	

INDUSTRY EXPERTISE:

• Growth Strategy
• Online Events (Live Streaming and Webinars)
• Content Creation
• Logistics
• Entrepreneurial Strategy
• Funding Strategy

TECHNOLOGIES:

• CRM: Salesforce, Zoho, HubSpot 
• Marketing: Infusionsoft, Mailchimp, ConstantContact, Leadpages 
• Project Management: Asana, Wrike, MS Project, Slack, Trello, Basecamp 
• Social Media: Facebook, Instagram, LinkedIn, YouTube, Vimeo, Twitter
• Design: Canva, Adobe Photoshop/Illustrator, InDesign, Canva, Quark
• Websites: Wordpress, Canvas, Squarespace.
• Research: Gartner, Crunchbase, AngelList, Google (Analytics, Trends, Keywords)
• Operating Systems: Microsoft Windows, Apple iOS 

•Established to consult with tech companies. I’ve consulted with 12+ tech start-ups. 
•Created 50 Million+ online engagements via content, social media, email and video marketing. 
•Worked with clients to build revenue from zero to over $1 Million in recurring revenue. 
•Helped companies raise over $2.5 Million in seed funding. 
•Built offshore teams to save startups $250,000+ in recurring operating expenses. 
•Invested in 20 early stage tech start-ups.

• Initiated and completed $250,000 seed funding round.
• Developed website, drawing 17,000 organic visits in six months.
• Vetted & cleaned in-house list of 100,000+ email addresses, readying them for prospecting.
• Established all elements of operations including, HR, accounting, technology and marketing.
• Hired and managed a team of client service and sales representatives.
• Created marketing program including social media, sales funnels and email marketing.

Operations Director Consultant

• Created strategy for locating opportunities and invested with 20 tech startups. 
• Completed seed stage round for two startups with $400,000 invested. 
• Completed research and investment reports for 33 early-stage investments.

Business Development Consultant

• Established tech operations including email, marketing platform, CRM and research software. 
• Developed pitch deck, solicited investors and presented at investor meetings. 
• Worked with the executive team to successfully complete a six-figure seed funding round. 
• Established operations via offshore resources saving company $103,000 in consultant salary.

• Created social media plan with podcasting production, blogs and email campaigns. Net result: 100,000+ monthly impressions.
• Managed offshore resources for content generation, ultimately saving $154,000 in wages.
• Engaged grassroots campaign gathering 10,000+ prospects via social media and email.
• Composed marketing plan and conducted the management of people, vendors and resources.

• Established as a marketing consultancy focused on the wine industry.
• Conducted 150 nationwide events that increased consulting client list to 1,000+.
• Earned a portfolio of investment grade consulting clients with cellars valued up to $5 Million.
• Leveraged educational programs using Twitter, blogging and podcasts to generate over 30 Million online impressions.
• Received national media recognition in the LA Times, Washington Post, and UT San Diego.
• Awarded “2014 ADDY Gold Award” for Wine Zine, Best Design in a Magazine.

Founder

• Oversaw marketing, staffing (25+), consultants (50+), operations, vendors (150+), technology, and financial planning. 
• Generated $2.44 Million in revenue annually.
• Increased retail profitability 20% adding $480,000 to annual revenue.
• Created a premium wine subscription product adding $96,000 to annual revenues. 
• Improved wine locker tenancy by 51% adding $214,000 to annual revenue.
• Reduced over-stocking by 40% and contracted fulfillment reducing annual labor by $21,000.

General Manager

• Role involved cold-calling, targeted sales pitches and constant relationship-building.
• Promoted four times in six years with team assets under management growing by $5 Billion.
• Presented sales pitches that earned a consistent 70% close rate.
• Exceeded team-effort goals by an average of 230% (assets raised) and 205% (new accounts).
• Won awards for growing assets, opening new accounts and creating original sales content. 

Senior Institutional Sales Associate

Find out detailed information about Eric Guy, Business Development | Channel Marketing  | Operations 

Eric Guy: Business Development | Channel Marketing | Operations

Eric Guy

Cal State University