Eric Guy: Business Development | Channel Marketing | Operations
Eric Guy
Business Development | Channel Marketing | Operations
United States
Skills
No information
Interests
Wine
Industries
No information
Work experience
Biz Dev Advisory
Business Development | Channel Marketing | Operations | 01/2014 - Current
•Established to consult with tech companies. I’ve consulted with 12+ tech start-ups.
•Created 50 Million+ online engagements via content, social media, email and video marketing.
•Worked with clients to build revenue from zero to over $1 Million in recurring revenue.
•Helped companies raise over $2.5 Million in seed funding.
•Built offshore teams to save startups $250,000+ in recurring operating expenses.
•Invested in 20 early stage tech start-ups.
RealTown
Operations Director Consultant | 01/2016 - 03/2019
• Initiated and completed $250,000 seed funding round.
• Developed website, drawing 17,000 organic visits in six months.
• Vetted & cleaned in-house list of 100,000+ email addresses, readying them for prospecting.
• Established all elements of operations including, HR, accounting, technology and marketing.
• Hired and managed a team of client service and sales representatives.
• Created marketing program including social media, sales funnels and email marketing.
PredictionWorks
Business Development Consultant | 01/2016 - 03/2018
• Created strategy for locating opportunities and invested with 20 tech startups.
• Completed seed stage round for two startups with $400,000 invested.
• Completed research and investment reports for 33 early-stage investments.
Pacific West Advisors
Business Development Consultant | 01/2016 - 03/2018
• Established tech operations including email, marketing platform, CRM and research software.
• Developed pitch deck, solicited investors and presented at investor meetings.
• Worked with the executive team to successfully complete a six-figure seed funding round.
• Established operations via offshore resources saving company $103,000 in consultant salary.
RealStir
Business Development Consultant | 12/2014 - 11/2016
• Created social media plan with podcasting production, blogs and email campaigns. Net result: 100,000+ monthly impressions.
• Managed offshore resources for content generation, ultimately saving $154,000 in wages.
• Engaged grassroots campaign gathering 10,000+ prospects via social media and email.
• Composed marketing plan and conducted the management of people, vendors and resources.
True Wine Culture
Founder | 01/2010 - 12/2015
• Established as a marketing consultancy focused on the wine industry.
• Conducted 150 nationwide events that increased consulting client list to 1,000+.
• Earned a portfolio of investment grade consulting clients with cellars valued up to $5 Million.
• Leveraged educational programs using Twitter, blogging and podcasts to generate over 30 Million online impressions.
• Received national media recognition in the LA Times, Washington Post, and UT San Diego.
• Awarded “2014 ADDY Gold Award” for Wine Zine, Best Design in a Magazine.
The WineSellar and Brasserie
General Manager | 01/2006 - 01/2010
• Oversaw marketing, staffing (25+), consultants (50+), operations, vendors (150+), technology, and financial planning.
• Generated $2.44 Million in revenue annually.
• Increased retail profitability 20% adding $480,000 to annual revenue.
• Created a premium wine subscription product adding $96,000 to annual revenues.
• Improved wine locker tenancy by 51% adding $214,000 to annual revenue.
• Reduced over-stocking by 40% and contracted fulfillment reducing annual labor by $21,000.
Brandes Investment Partners
Senior Institutional Sales Associate | 01/1999 - 01/2005
• Role involved cold-calling, targeted sales pitches and constant relationship-building.
• Promoted four times in six years with team assets under management growing by $5 Billion.
• Presented sales pitches that earned a consistent 70% close rate.
• Exceeded team-effort goals by an average of 230% (assets raised) and 205% (new accounts).
• Won awards for growing assets, opening new accounts and creating original sales content.