Eric Li: E-Commerce Manager in Lakewood , CA

•Head Shipt grocery delivery service for 38 stores across Los Angeles, Orange County and San Diego •Streamlined instore operations for our click and collect pickup service at our flagship location •Project manager for all e-Commerce and marketing related initiatives •Point of contact for all vendors and partners dealing with e-Commerce, e-Com/Marketing, and e-Com/IT •Responsible for reporting ROIC for all e-Commerce initiatives •Develop and initiate new e-Commerce projects and present them to company leaders and stakeholders

•Redeveloped our website from the ground up with Shopify as our platform – www.Puredown.com •Retooled all 3rd party e-commerce website listings: eBay, Amazon, Wayfair, Walmart •Manage all daily social media paid and unpaid initiatives: Facebook, Instagram, and Twitter •Manage all Google Adwords Express initiatives •Respond within 24 hours to online customer service inquiries from all platforms •Collaborate with our team in China to develop marketing and sales strategies •Develop and execute all email marketing related promotional campaigns

•Manage and guide our online shop and its operations in its entirety – www.99Ranch.com •Head the Amazon Prime Now & 99 Ranch partnership for all of Los Angeles and Orange County •Head the Google Express & 99 Ranch partnership for all the Western, Southwestern, & Northwestern states •Head the Instacart & 99 Ranch partnership for all of Los Angeles and Orange County •Oversaw the implementation of 10,000+ SKUs across all of our e-commerce platforms since its inception •Utilize analytical data from all platforms to better understand growth and trending patterns to improve sales •Oversee daily marketing/paid initiatives on all social media channels: Facebook, Instagram, and Twitter •Oversee the creation and execution of all e-mail marketing related promotional campaigns •Train and develop our online customer service personnel to enhance customer experience and improve KPI’s

•Responsible for the processing of all daily online orders •Utilize Google Analytics to keep track of and manage inventory sales on a monthly basis •Study the market value of all products to determine an ideal pricing guide •Top contributor towards the company; doubling its sales since early 2013 •Create Excel files to help guide current e-commerce assistants

•Responsible for the financial well being of each US Bank customer •Assess the individual needs of each customer to create a tailored banking package •Volunteered to keep the current branch staff up to date on FDIC and banking regulations •Took the initiative to be knowledgeable on competing banks’ current promotions •A consistent district wide top 15 banker with sales on a monthly and quarterly basis