Eric Mendez: Technician in Placentia, CA

Fire sprinkler system testing, certification and repairs.

Recreated the custom website department. Interviewed qualified candidates for the department roles. Increased department revenue almost 800% by creating training material and delivered training on it; created product collateral for the marketing department; encouraging company wide sales for custom websites. Was able to reduce the development process time by over 50% after streamlining the work flow, shortening department SLAs and eliminating unnecessary development steps. Introduced a project management system to keep upper level management abreast of the department. Implemented all initial SEO into the websites and managed all ongoing SEO add-on packages when sold.

Lead SEM/PPC account manager for the reseller agency channel. Grew the reseller portfolio from $120K/monthly average spend to over $250K/monthly spend by showing on average an increase of 10% ROI on campaigns. Was responsible for the daily maintenance of campaigns which included keyword research, ad copy revisions, A/B testing & suggested landing page or website improvements. Provided weekly or monthly reports.

SEM/PPC account manager for the direct sales department in addition to the account manager for the reseller agency channel. Direct sales side responsibilities: Daily maintenance of ad campaigns including implementation of new keywords where needed, updating of ad copy, A/B testing and identifying any landing page or website improvements which would help to facilitate an increase in metrics. Reseller agency side responsibilities: helped created the reseller agency channel, created accounts within the internal system, structured the budget contracts for the campaigns, maintained all ad campaigns and provided reporting to agencies through daily/weekly/monthly KPI reports. Improved strategies for clients by analyzing campaigns and consulting with senior associates.

Started as a telephone sales rep making cold calls to Real Estate agents pitching an online web solution. After consistently performing as the number one sales rep, I was moved to the position of Direct Sales Manager where I was responsible for closing deals transferred by the telephone sales reps. Was responsible for a monthly sales quota, which was consistently beyond reached each month along with the training of the sales reps where needed. After honing my sales skills for a few years I took the position of Quality Assurance Manager where I was charged with account retention. After about 2 years I was asked to move back to the position of Direct Sales Manager.