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Marketing Director - Mondraker USA

How may I help you? 

I'm a seasoned professional with experience across International Sales, Brand Management, Brand and Business Development, GTM and Commercialization, Sports Marketing, Channel Marketing, Retail Merchandising, Content Creation and Media Relations. I find the greatest motivation in being part of small to mid-size teams focused on creating memorable impressions and engagement, impactful innovation and sustainable growth that meet real needs for consumers, especially cultural stakeholders in outdoors and action sports communities. My work and personal life are guided by passion for being outdoors, building community, advancing sustainability and developing ideas and experiences that can reshape and redefine success in the marketplace. Let's connect!

Marketing Director

Manage 39 wholesale distributors across Asia Pacific, Central and South America for Bell, Giro, Blackburn, Raskullz and Krash cycling accessory brands. 

Responsible for revenue, brand positioning and profitability, market intelligence, financial forecasting and reporting.

Sales Manager - APAC + LATAM

Sales Manager - APAC

Created role to better align Sales, Marketing and Operations for enhanced global go-to-market execution.

Commercialization Manager for Giro Sport Design + Bell Helmets

Ensure alignment and execution of global go-to-market strategies across in-store, email, web, social and earned media to drive brand and business globally.

Inform channel business strategy, ensure alignment with customer needs and develop new sales opportunities through market and consumer research, cultural engagement, trade education, customer relations and cross-functional internal communication. 

Plan, develop and manage full scope of brand content to support new and existing business, including copywriting and editing, photo shoot direction, production and management, video scripting and direction, social media content, POS collateral, B2B and B2C content and more.

 - During my time with Giro, the brand grew from leading share in a single product category to top-3 share across multiple product lines in cycling and snow sports categories, enjoyed substantial top-line revenue growth and delivered innovative products consistently.

Sr. Brand & Business Development Manager

Responsible for all aspects of brand management including brand strategy, advertising, consumer and trade collateral, merchandising, media relations, social and digital content.

 - Giro, and this role, expanded significantly during this period, with massive growth in snow sports business and the introduction of several new product categories including eyewear, softgoods accessories, footwear and apparel that were distributed at key retail accounts in the USA as well as through wholesale channels globally.

Mar Com > Brand Manager > Sr. Brand Manager

Managed athlete, factory team, influencer and media relations for global leader in bicycle suspension. Developed and managed contracted partnerships with collaborators and suppliers including Patagonia and Easton to elevate brand perception and reduce cost.

Sports Marketing Manager

Handled all phases of graphic production for technical and educational publications, including: estimating, proofreading, copy editing, layout and production of press-ready artwork.

Graphic Production Artist

Find out detailed information about Eric Richter, Marketing Director - Mondraker USA in Soquel, California

Eric Richter: Marketing Director - Mondraker USA in Soquel, California

Eric Richter