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Creative Director /Owner

Creative & Design

Born & raised in Southern California I have a lifetime of participating in, embracing and designing within the action sports, youth culture, toy & entertainment markets. With years of experience in branding, packaging, advertising, logo design, product graphics, trend research and consumer product licensing executions in multiple retail/demographic categories. My vast and wide-ranging project knowledge allows me to turn companies needs into compelling, brand building, and tangible results through diverse, responsive, collaborative and unique brand amplifying approaches.


TRIGGERLAB Studio (TLS) is about engaging expressions for consumer products. Creating style guide assets, logos, icons, product graphics packaging, ads, and illustrations for the toy, entertainment and lifestyle markets.

Current + Recent Clients/Projects:

Harley-Davidson, Hot Wheels, Saban/Power Rangers, Minions, Despicable Me 3, Universal Consumer Products, Disney-Pixar Consumer Products, Cars 3, Hasbro, Fast & Furious

Recent Work-
- Harley-Davidson Corporate: Graphic trend research and graphic design concepts
- Cars 3 Style Guide Assets
- Fast & Furious Franchise Style Guide Assets
-( 3)Power Ranger Style Guides Designs, Assets + Production
- Despicable Me3 Style Guide Assets
- Hot Wheels Ai Product Line Graphics

Responsibilities:	
Branding, Licensing, Logos, Graphic Design, Packaging, Advertising, Art Direction, Production, Copywriting, Project
Management, Marketing, Brand Strategy, Business Development.	

Select Projects:
2009-2012: Client; Giant Bicycles. - Art Director/Project Mgr. 
2009-2012: Client; Harley-Davidson Apparel - Art Director/Project Mgr.	
2008-2011: Bad Boy Brands / MMA - Co-Art Director; 
2005-2008: Hot Wheels Global Style Guides - Art Director/ Project Manager; 
2009:-2010: X Games /Mattel - Co-Art Director/ Project Manager
2008-2012t: Hot Wheels Product Logos - Art Director/ Project Manager
1998-2003: Pro-Tec helmets

Creative Director / Co-Founder

Art Direction and asset management of Hot Wheels Style Guides and CPG submission approvals. While reporting to the VP of design my task was to elevate the design assets quality and language of Hot Wheels soft and hard goods through new design directions and production techniques. Worked cross functionally with stakeholders and licensees to integrate their needs into design strategies.


• Direct report to VP of Design and cross culturally with stakeholders.
• Contributed to business growth of 15-100% in various product categories.
• Establish design direction for all licensed Hot Wheels global products, $100mil brand.
• Responsible for all global graphic and product design approvals to stay on brand. 
• Global licensee training and summit presentations. 
• Manage and control annual budget off $1.1mil.
• Integral part of cross functional team of VP’s, Brand Managers & Country Managers for brand &         
   category retail strategies.
• Create global design briefs.

Sr. Design Manager, Worldwide Boys Creative-Hot Wheels

Find out detailed information about Eric Ruffing, Creative Director /Owner in Ladera Ranch, CA

Eric Ruffing: Creative Director /Owner in Ladera Ranch, CA

Eric Ruffing

Art Center College of Design

Pepperdine University