Create and oversee production of all visual media for LNA, including but not limited to seasonal workbooks, trade show graphics, digital and print ad campaigns, e-mails, website graphics, swag and apparel, point of purchase displays, product comparison charts, and all other sales collateral and promotional sales tools
Manage visual presence of LNA and produce and shoot seasonal product photos, and provide art direction for photoshoots with contracted photographers
Work with the Marketing Manager, internal staff, and national sales representatives identify marketing and sales support needs then oversee the coordination of all approved projects.
Manage all project timelines, budgets, and delivery to meet deadlines

Lead Graphic Designer

Designed and produced all visual media for SNA, including but not limited to seasonal workbooks, trade show graphics, digital and print ads, e-mails, website graphics, apparel, point of purchase displays, product comparison charts, and all other sales collateral and promotional sales tools
Managed visual presence of SNA in all media channels. Provided art direction for all imagery, manage photography contracts and photoshoot budgets, and relationships with photographers
Worked with the Marketing Manager and sales team to identify marketing and sales support needs then oversee the coordination of all approved projects. Ensured that all projects are kept on budget and are delivered in a timely manner

Graphic Designer

Managed and designed two special issues (The Summer and Winter Buyer's Guides) and their editorial production calendar annually from inception to completion
Designed layouts for the monthly issues of Outside, an award-winning national magazine
Provided art direction and styling for studio photography, and selected and managed freelance illustrators and artists
Managed all aspects of magazine awards and special contests assets to increase magazine visibility and quality

Graphic Designer, Buyer's Guide Art Director

Designed digital promotional media, graphics, and a variety of formats of collaterals including but not limited to business cards, brochures, client cards, posters, banners, website graphics, event branding, stickers, t-shirts, special event branding, email layouts, impact reports, etc.
Managed the website, blog, and social media channels, including creating new content across all platforms and mediums, page layout and design, branding, and events calendar
Managed multiple marketing campaigns and creative projects with competing deadlines

Marketing & Design Associate

Organized and designed the first PHC public transit and print ad campaigns paired with social media giveaways to increase public exposure and awareness, and engage the online community
Managed contract, proposals, and quality control from a web development company for PHC website redesign to ensure improved exposure, user experience, and access to information

Marketing & Design Assistant

Privately tutored students in video production and editing creating digital storytelling assignments to help professors include digital pedagogy in their lessons
Planned and taught various communication and design technology training seminars for students and professors to learn new software unavailable in the college curriculum

Technology Liaison

Find out detailed information about Erica Clifford,  in Boulder, CO

Erica Clifford: in Boulder, CO

Erica Clifford

Universitat de les Illes Balears

Whittier College