Other

*	20 years of running organizational planning and business rhythm processes in alignment with other functions to develop key results.
*	Certified in all Adobe CS applications and Google Analytics.
*	20 years of gathering and analyzing data to provide strategic insights, while developing go-forward plans and help drive and translate recommendations into results.
*	Expert in partnering with senior management team to understand problems and develop critical insights.
*	Strong listening skills; ability to understand the "why" and get to what matters quickly.
*	10 years of Eloqua, Shopify and Klaviyo integration experience with apps and using HTML.
*	Certified SalesForce and Hubspot professional who manages migration from historical data, rating, and customer history, while creating custom mapping to identify areas of performance.
*	Expert in going beyond the recommendation to execution and getting into the details of what it takes to "get it done."

Responsibilities
*	Developing marketing strategies for Fortune 50 companies.
*	Program management leader of various sales teams (inside/outside) of 50+
*	Developing Annual Sales Projections and Managing Annual Budget.
*	Project managing all aspects of campaigns from email management, e-commerce to analytics and SEO to PPC using CRM platforms, Salesforce and HubSpot.
*	Web/UX design content using all Adobe products.
*	Interpreting data analysis from CRM, lead generation, customer experience, and competitor data in order to recommend best marketing strategy.
*	Management and delivery of all email marketing campaigns, blog and social media assets for daily projects and posts associated with campaign calendar.
*	Formulating advance long-term marketing strategies for New Product Development

Accomplishments
*	Launched successful mobile app for PGA that increased visibility by 60%.
*	Created efficient CRM and user interface e-commerce platform for Sam's Club.
*	Based on the results from usability testing and data diagrams, we saved our client 80% in useless expenditures.

Founder/CEO

Responsibilities
*	Support the implementation of new processes and products planned for Lowes.com as new functionality and page layouts are released.
*	Assigning online codes to a variety of products, videos, and landing pages being used for tabs, in-store, and online for marketing campaigns.
*	Managing web marketing, SEO strategy, email programs, display/digital media, social and mobile media for consumer marketing program using CRM.
*	Developing and updating relevant content on website to create best UX experience, while working with 200 internal/external vendors.
*	Monitoring daily traffic of the site to analyze performance(CPM, CPC, KPI), while working w/Coremetrics to determine usability best practices.
*	Translate complex weekly business reporting and diagrams to senior executives that measures ROI and pricing margins used in the overall P&L.
*	Creation of process documentation based on multivariate testing and optimization for an improved ecommerce platform.
*	Project management of all consumer marketing product integration and promotions.

Accomplishments
*	Maintaining the #1 Market Share overall in consumer marketing for home improvement since 2009.
*	Program brought in $1.5 Billion for the company in 2010.
*	Online visibility increased by 20% as a result the total online strategy, while also increasing the customer's average purchase online by 35%.
*	Ability to quickly assess programs and ecommerce processes to successfully complete business requirements and recommendations ahead of schedule.

Marketing Director

Responsibilities
*	Supervising a creative team and managing a variety of client's online advertising campaigns and web strategies.
*	Advertising strategies ranged from print, web, television, outdoor, public relations, and event planning.
*	Clients included: Sam's Club, Harris Teeter, Parisian.
*	Worked with budgets from $100,000 to $2.5 Million.

Accomplishments
*	Launched successful graphical redesign of a retailer's website, which increased sales by 30%
*	Incorporated online strategies for the Harris Teeter that resulted in a 50% reduction of print and saved the company $3 million annually
*	Created an eCommerce feature that managed online inventory and created an efficient way to track to alert fulfillment

Chief Marketing Officer

Responsibilities
*	Managed the development of all graphic designs, color selection, and all images for several retailer websites.
*	Promoted the selection of over 50 apparel brands, while negotiating price strategy and selection.
*	Oversaw all photo shoots for online products and managed photography library and color-correcting images.
*	Updated and produced successful web promotions that included emails, newsletters, search engine marketing, and online promo code tracking.

E-Commerce Director

Find out detailed information about Erica Hampton,  in Malibu, California

Erica Hampton: in Malibu, California

Erica Hampton

Western Kentucky University

Wake Forest University