Erica Hampton: in Malibu, California

Responsibilities * Developing marketing strategies for Fortune 50 companies. * Program management leader of various sales teams (inside/outside) of 50+ * Developing Annual Sales Projections and Managing Annual Budget. * Project managing all aspects of campaigns from email management, e-commerce to analytics and SEO to PPC using CRM platforms, Salesforce and HubSpot. * Web/UX design content using all Adobe products. * Interpreting data analysis from CRM, lead generation, customer experience, and competitor data in order to recommend best marketing strategy. * Management and delivery of all email marketing campaigns, blog and social media assets for daily projects and posts associated with campaign calendar. * Formulating advance long-term marketing strategies for New Product Development Accomplishments * Launched successful mobile app for PGA that increased visibility by 60%. * Created efficient CRM and user interface e-commerce platform for Sam's Club. * Based on the results from usability testing and data diagrams, we saved our client 80% in useless expenditures.

Responsibilities * Support the implementation of new processes and products planned for Lowes.com as new functionality and page layouts are released. * Assigning online codes to a variety of products, videos, and landing pages being used for tabs, in-store, and online for marketing campaigns. * Managing web marketing, SEO strategy, email programs, display/digital media, social and mobile media for consumer marketing program using CRM. * Developing and updating relevant content on website to create best UX experience, while working with 200 internal/external vendors. * Monitoring daily traffic of the site to analyze performance(CPM, CPC, KPI), while working w/Coremetrics to determine usability best practices. * Translate complex weekly business reporting and diagrams to senior executives that measures ROI and pricing margins used in the overall P&L. * Creation of process documentation based on multivariate testing and optimization for an improved ecommerce platform. * Project management of all consumer marketing product integration and promotions. Accomplishments * Maintaining the #1 Market Share overall in consumer marketing for home improvement since 2009. * Program brought in $1.5 Billion for the company in 2010. * Online visibility increased by 20% as a result the total online strategy, while also increasing the customer's average purchase online by 35%. * Ability to quickly assess programs and ecommerce processes to successfully complete business requirements and recommendations ahead of schedule.

Responsibilities * Supervising a creative team and managing a variety of client's online advertising campaigns and web strategies. * Advertising strategies ranged from print, web, television, outdoor, public relations, and event planning. * Clients included: Sam's Club, Harris Teeter, Parisian. * Worked with budgets from $100,000 to $2.5 Million. Accomplishments * Launched successful graphical redesign of a retailer's website, which increased sales by 30% * Incorporated online strategies for the Harris Teeter that resulted in a 50% reduction of print and saved the company $3 million annually * Created an eCommerce feature that managed online inventory and created an efficient way to track to alert fulfillment

Responsibilities * Managed the development of all graphic designs, color selection, and all images for several retailer websites. * Promoted the selection of over 50 apparel brands, while negotiating price strategy and selection. * Oversaw all photo shoots for online products and managed photography library and color-correcting images. * Updated and produced successful web promotions that included emails, newsletters, search engine marketing, and online promo code tracking.