Erica Zelaya: Consulting - Public Relations Account Director in Redmond, WA

Conceptualize, develop, and launch cutting-edge public relations plans to assist in brand positioning and new business growth for continued success. Draft, edit and publish PR playbooks that outline sales and public relations strategies. Identify target audiences and present vital information on company services while exemplifying best industry practices to obtain buy-ins. Display excellent organization and multi-tasking abilities while coordinating company events. Areas of focus on Students, Startups, ISV, Developer and Partners. Additional Key Contributions: • Expand on technology teams through effective public relations initiatives and the acquisition of key partners. • Heavily participate in engagement planning for FY19 as a trusted advisor in collaboration with senior leaders. • Draft detailed reports encompassing updates, performance results, and data analysis to present to superiors. • Lead communications for the Microsoft CVP of Azure Commerce and Ecosystems and their leadership team.

Freelance consultant that specializes in strategic public relations counsel in the following areas: travel & tourism, tech, electronic payments and IPOs. In addition to PR, I focus on global PR network sourcing and coordination, writing, media outreach, social media, event management, government relations and public affairs. I work with public relations firms, with companies within their existing public relations infrastructure or as a company’s de facto head of corporate public relations.