Erik Jacobson: in San Clemente, CA

? Lead strategist for six accounts - assemble account teams based on client's needs and collaborate with internal department heads to develop strategy and manage execution ? Work with clients to set KPIs and goals, report monthly and weekly on key KPIs ? Create monthly & quarterly strategic plans. Execute within retainer & media budgets ? Completed two website development projects ? Participate in the sales process & onboard clients from sales into daily operations Highlight Returned key account to previous revenue levels (prior to the pandemic) and signi?cant inventory challenges, achieving the highest grossing month of revenue in the client's history.

Co-led the agency, focused on independent hotels and resorts, including marketing, e-commerce, and creative teams - 20 people. Oversee digital strategy with two regional o?ce teams focused on branded hotels - 18 people ? Directly manage and lead an e-commerce team of six ? Build the overarching digital marketing strategy focused on driving revenue & sales RFPs ? Develop programs in core deliverable areas, and train managers to execute. This includes hands-on execution of media planning, website development, Google Ads, email marketing, SEO, analytics, META PPC, and third-party online listing optimization ? Develop and manage 50+ websites for corporate teams, hotels, and restaurants/bars ? Pitch ownership groups on agency capabilities. Create digital marketing audits and case study analyses to support business development sales pitches. Onboard and maintain owner relationships while contracted. ? Liaise with leadership, brand teams, and vendors related to online distribution and strategy to create industry-leading digital marketing programs ? Maintain hotel portfolio of 20 top client accounts - luxury resorts, independent lifestyle hotels & soft-brands Highlight Drove $14+ million in revenue for a single resort, with 60% growth in revenue year one, 30% increase in conversion rate; 15% compound revenue growth year two.