Erik Soto: in CULVER CITY, CA

• Oversaw and managed a global footwear subcategory 0 to currently 17M dollars in year 1 and globally forecasted at 34M dollar at year 2/Season 4 (FW 2020). • Developed a global strategy from line creation, marketing, creative direction and sales distribution aimed to introduce TOMS product and movement to Gen Z in an authentic and genuine approach. • Managed a team of four, setting expectation from seasonal Go-to market calendars. (Product Developer, Men’s Designer, Women’s Designer and Merchandise Coordinator) • Collaborated with cross-functional teams globally managing sale-in line sheets margin line sheets, pricing architecture, sell in tools and product marketing initiatives. • Lead design and development from R&D, design briefs, design architecture, margins and cost. • Presenting seasonal kick offs, initial line review, major account pre-lining , final line review and brand conference to global sales teams and distributors. • Knowledge in strategically finding product/ marketing partnerships that align with the TOMS ethos, managing initial outreach, deal point memo, license agreement to product execution and marketing efforts.

• Worked with Global Category Director and Global Sales Director taking a year one <1M business, leaving in year 6 at 13M. • Managed and created four Go-to-market calendars including a sunglass fashion calendar and optical specific calendar. • Managed all eyewear suppliers; raw materials (lens, plastics and hardware) packaging, full production factories and PO management. • Lead design and development from R&D, design briefs, design architecture margins and cost. • Presenting seasonal kick offs, initial line review, major account pre-lining final line review and brand conference to global sales teams and distributors. • Developed and designed all SMU/Partnership collaborations DTC, majors and global brand partnerships. • Created and implemented standards in BOM creation, CAD linesheets, sale-in line sheets, margin line sheets and sell in tools. • Traveled 6+ times a year to Asia/ Europe for development, optical tradeshows and R&D. Primary liaison between eyewear division and other internal departments including international sales, logistics/supply chain, and creative teams.