Bachelor of Arts in Business Personnel Management

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Western Regional Sales Manager

Top Management

Award-winning sales professional with expertise in team management, revenue and account growth, identifying and developing new sales opportunities, and leading strategies to consistently exceed goals. 

Direct sales and account management activities of team of six territory sales professionals in 12-state region. Create and lead execution of strategies focusing on highway and road construction contractors, distribution channels, government end users, occupational and consumer specifiers, and global subsidiary customers. Lead execution of sales campaigns based on competitive conversions; strategic pricing; product value, quality, and brand awareness; and global sourcing to consistently drive annual regional sales growth.
Interface within electrical, food processing, mining, oil and gas, and transportation accounts to launch employee safety programs incorporating company products.
Key Accomplishments:
* Drove year-over-year (YoY) average annual increase of 10% in sales through collaboration with direct customer manufacturers to develop stronger partnerships and growth within new opportunities and increased out of United States sales by more than 57% by partnering with corporate colleagues in China and Latin America.
* Directed YoY 43% average annual sales growth within largest domestic distributor through execution of strategy focused on sales targets, pricing, product launches, and competitive conversions.
* Orchestrated collaborations with cross-functional team to introduce products to Occupational Channel utilizing voice of customer (VOC), market understanding, and product specifications to drive new-product sales of 121% of goal.
* Generated $1.2M in new business revenues through sales company reflective materials to two largest state transportation departments and all transportation departments within territory based on visibility-need demonstrations, competitive product comparisons and customer education.
* Won major competitor account with strategic pricing, brand awareness, global sourcing, and product solutions for $3M in annual sales.

Built and led team of four sales professionals and collaborated with corporate Branch Managers in creation of strategies to develop sales skills through individualized mentoring and training programs and in developing client-specific service solutions. Partnered with corporate Canadian National Accounts team to identify sales opportunities within domestically-based offices of Canadian accounts.
Key Accomplishments:
* Drove sales to more than $350K above annual goal with frequent joint sales calls, product education, and business partnership building.
* Developed client strategies and proposals, actively engaged in identifying new prospects, and collaborated in opening 15 new accounts generating $127K+ in regional new sales.
* Focused team sales efforts on targeted market segments and high-yield margin clients in support of corporate strategy and to drive margin increase of 18% over goal.

Western Region Sales Manager

Held responsibility for sales activity within 16 states representing more than 50% of customer warranty sales and managed accounts of seven of top 10 major domestic retailers in United States, Canada, and Puerto Rico. Developed and implemented new product training program to drive increased distributor, retail, and direct account sales.
Key Accomplishments:
* Exceeded new appliance warranty sales goal by over $200K by conducting sales training and business reviews and implementing marketing and incentive programs within existing accounts.
* Drove growth of existing active customer base through development of new accounts generating more than $170K in regional sales.
* Generated $500K+ increase in regional revenue with expanded product and service utilization, increased availability of technicians, and improvement in current account relations.
* Managed "Work-in-Progress" and "Account Receivable" to exceed goals over eight consecutive months by more than $109K.

Find out detailed information about Erik Williams, Western Regional Sales Manager in Anaheim, CA

Erik Williams: Western Regional Sales Manager in Anaheim, CA

Erik Williams