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New york city

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Los angeles history

Airstream trailers and enjoying the good life!

Marketing and Digital Media Consultant

Specialist & Consultant

My wheels are always turning. I am an entrepreneurial marketing leader groomed by small business and entertainment with 12+ years in public relations, brand marketing, and events.

I am on the move with ideas, strategy, and collaboration. Creative or logistics, I love killing it.

Strategic Planning + Digital Media + Events + Storytelling + Photoshop, HTML + Problem Solver

Recruited back by Media Playground PR (formerly Pure Consulting) as a contributing partner and digital media consultant in collaboration with The Park LA, an 11,000 sq. ft. creative and business collective. 

•	Gained 25% growth in business within six months of co-launching the rebrand.
•	Redesigned website: strategy, search optimization, and content. Continue to track metrics, interactions, and emerging data to steadily grow digital presence.

Contracted by City of West Hollywood to market West Hollywood Design District, a 200+ retailer Business Improvement District (BID), as a premium-shopping destination. Collaborated with Board of Directors. 

•	Rebranded BID identity to West Hollywood Design District, formerly The Avenues. Embraced by Mayor Abbe Land and community.
•	Produced overall digital strategy and redesign of district website, upgrading digital presence, engagement capabilities, partnership opportunities, and more. 
•	Collaborated with KCRW’s Frances Anderton on three-day design event, leading production and 20 volunteers. Post-event, Anderton committed to a second season.

Director of Marketing

Significant experience positioning unknown brands as media-worthy influencers. Co-executed all aspects of multi-client public relations firm: account relations, strategic plans, digital platforms, business development, partnerships, team management, and more. 

•	Promoted to partner within two-years by delivering five new clients, 100% client-retention, and prominent editorial in People, LA Times, ABC News, and more.   
•	Achieved a photograph of First Lady Michelle Obama wearing an apparel startup along with 100+ press clippings through a storytelling campaign. 
•	Contributed to $9 million tradeshow acquisition: media strategy, public relations, onsite activations, and $600,000 partnership program.

Partner, PR & Marketing Director

Assisted Senior VP of the leading record company with album marketing, product placement, and strategic partnerships. Honed the art of thinking two steps ahead and providing competitive solutions.

•	Tracked and prepared marketing reports for platinum selling artists, such as 50 Cent, No Doubt, and U2.
•	Compiled presentations for co-branding opportunities, including Coca-Cola’s “Real” campaign featuring Mya & Common.

Senior VP Marketing & Sales Assistant

Find out detailed information about Erika Hanson, Marketing and Digital Media Consultant in Los Angeles, CA

Erika Hanson: Marketing and Digital Media Consultant in Los Angeles, CA