Erika Hanson: Marketing and Digital Media Consultant in Los Angeles, CA

Recruited back by Media Playground PR (formerly Pure Consulting) as a contributing partner and digital media consultant in collaboration with The Park LA, an 11,000 sq. ft. creative and business collective. • Gained 25% growth in business within six months of co-launching the rebrand. • Redesigned website: strategy, search optimization, and content. Continue to track metrics, interactions, and emerging data to steadily grow digital presence.

Contracted by City of West Hollywood to market West Hollywood Design District, a 200+ retailer Business Improvement District (BID), as a premium-shopping destination. Collaborated with Board of Directors. • Rebranded BID identity to West Hollywood Design District, formerly The Avenues. Embraced by Mayor Abbe Land and community. • Produced overall digital strategy and redesign of district website, upgrading digital presence, engagement capabilities, partnership opportunities, and more. • Collaborated with KCRW’s Frances Anderton on three-day design event, leading production and 20 volunteers. Post-event, Anderton committed to a second season.

Significant experience positioning unknown brands as media-worthy influencers. Co-executed all aspects of multi-client public relations firm: account relations, strategic plans, digital platforms, business development, partnerships, team management, and more. • Promoted to partner within two-years by delivering five new clients, 100% client-retention, and prominent editorial in People, LA Times, ABC News, and more. • Achieved a photograph of First Lady Michelle Obama wearing an apparel startup along with 100+ press clippings through a storytelling campaign. • Contributed to $9 million tradeshow acquisition: media strategy, public relations, onsite activations, and $600,000 partnership program.

Assisted Senior VP of the leading record company with album marketing, product placement, and strategic partnerships. Honed the art of thinking two steps ahead and providing competitive solutions. • Tracked and prepared marketing reports for platinum selling artists, such as 50 Cent, No Doubt, and U2. • Compiled presentations for co-branding opportunities, including Coca-Cola’s “Real” campaign featuring Mya & Common.