Erika Stanley: in Venice, CA

* Top producing salesperson resulting in 75% revenue increase over 1 quarter. * On-boarded contemporary brands across product categories in apparel, accessories, beauty and home décor to The Product Agent online platform. * Delivered live PowerPoint presentations and online demonstrations to prospective brands to secure new accounts and upsell yearly subscriptions. * Presented weekly sales reports and projections to stakeholders to ensure subscription requirements are met. * Negotiated sales terms, contracts and subscriptions to exceed sales goals. * Partnered with creative and marketing teams to drive all creative changes, enhancements and upgrades to the platform to optimize the user database. * Achieved product placement success in TV shows such as Little Fires Everywhere, Silicon Valley, Big Little Lies, Black-ish, and with celebrities like Yara Shahidi, Howie Mandel, Kerry Washington and Reese Witherspoon.

* Accomplished 90% sell through on all online auctions. * Responsible for the selection of wardrobe and props from Fox, FX, Fox Searchlight and 20th Century Fox for online auctions DTC. * Maintained ongoing inventory of all auction items for cataloguing and optimizing efficiency, organization, production and fulfillment. * Performed platform backend setup of all SKUs, timeframes, products, copy, product images, inventory and banner treatment of auctions. * Managed all aspects of pricing, production of product images, marketing, fulfillment including packing slips, product packing, distribution and shipping. * Communicated directly with network/studio partners on approvals for social media posts, email blasts, marketing schedule, legality, product copy and creative.

* Managed merchandise and purchases for over 200+ suppliers/vendors, 20+ shops and 2000+ SKUs. * Headed product development of co-branded exclusive collections, hard and soft license merchandise, designer collaborations, on demand goods and original products. * Responsible for purchasing domestic and imported product procurement, allocation, inventory control and payment administration. * Managed in-house and dropship distribution and arrangements to achieve delivery dates and cost targets. * Strategized demographic research, price-point analytics, trend forecasting, product brand sourcing, manufacturing and merchandise production resulting in exclusive opportunities for further growth and development. * Negotiated license product contracts and private label merchandise agreements. * Regularly reported and presented on site performance, sales goals and product presentations using MS Office software (Microsoft Word, Excel and PowerPoint) to stakeholders, C-level executives and key accounts. * Hands-on in e-shop operations and management of entertainment partners including NBC, CBS, Bravo, Discovery, Fox, FX, HBO, TLC, Food Net., Showtime, TBS, History Channel, A&E, Lifetime, ShopTV and Live Nation. * Regularly attended relevant tradeshows for business development opportunities, expanding product and merchandise exposure with new vendors, suppliers and third-party partnerships. * Collaborated with complementary product teams to identify cross-product opportunities on the websites, in marketing campaigns, product applications, email content, promotional strategy and additional locations.

* Developed strategic partnerships and joint venture alliances with key studio partners Universal, Sony, Fox Searchlight, Warner Brothers, Paramount, Lionsgate, Screen Gems and Focus Features. * Responsible for purchasing and sourcing movie wardrobe, props, contemporary fashion and accessories, including buying, receiving, fulfillment, inventory and payables to achieve effective purchasing flow. * Conceptualized and directed product and lifestyle photoshoots for online and marketing use. * Executed site SKU and product set-up, copywriting (HTML, CSS, and JavaScript) and merchandising. * Managed creation, implementation and execution of marketing concepts, promotions and strategies across e-commerce channels and social media. * Achieved compelling merchandise-mix, product placement and navigation strategies to ensure the best OMNI experience. * Point-of-contact to studio clients for marketing presentations, legality, contracts, product submissions and approvals. * Promoted campaigns as on-air host with outlets such as E! News, Access Hollywood, Good Day LA.

* Created, built and launched fashion and beauty blog, SNOBStyle.tv. * Produced, hosted and edited daily interviews, new trends, style, celebrity and beauty articles, SNOB Style TV video segments and tutorials for visitor engagements. * Developed marketing strategies and plans with online retailers to drive business, meet sales and traffic objectives and build mutually beneficial partnerships with the e-tailors, sponsors and partners. * Collaborated with celebrities and brands such as Bethenny Frankel, Smashbox, Patti Stanger, 944 Magazine, Star Magazine, Life and Style Magazine and LA Fashion Week. * Featured contributor on entertainment outlets such as E! News, Access Hollywood, Good Day LA, and KTLA for live, taped and scripted segments.

* Owned wholesale/retail relationships for planning, fulfillment, reorders and invoicing. * Managed sales team of east and west coast sales for both domestic and imported purchase orders. * Oversaw and governed every aspect of design, production, manufacturing, sampling, photography, sales, packing and press. * Built and maintained an online store including inventory control, new merchandise, customer service, planning, merchandising, marketing and order fulfillment. * Retained over 300+ renowned boutiques including Planet Blue, Fred Segal, Kitson and Lisa Kline. * Established brand in both print, editorial, television press, and worn by A-list celebrities. * Participated in all major tradeshows including setup, breakdown and sales opportunities.