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Freelance Marketing Consultant

Specialist & Consultant

Self-employed marketing consultant driven to deliver outstanding results for clients. Areas of expertise include: marketing, public relations, influencer management, digital marketing, copywriting, content creation, and social media.

•Fulfilled all editorial/media requests; kept accurate records and ensured all samples were sent by deadline.
•Pitched brands to editors and tracked all PR placement (print and digital). Reported all PR placement 
quarterly to internal stakeholders. 
•Project manager for all tradeshows; coordinated all trade show logistics, budgets, and contracts. 
Managed each show booth, booth placement, graphics, catering, scheduling, staffing, etc. Point person for all trade show operations. 
•Managed and coordinated all e-commerce and lifestyle photoshoots; maintained budget, booked talent, maintained shoot calendar/scheduling, styling, sample coordination, concept development, etc. Approximately 50+ photoshoots per year.
• Managed tastemaker outreach to increase online presence; blogger/influencer research, gifting, and reporting.
•Conducted intensive competitor and trend research
•Managed social media accounts (Instagram, Facebook, Pinterest) for proprietary brands; maintained social calendar an

Marketing & PR Coordinator

• Fulfilled editorial/media requests; kept accurate records and ensures all samples are sent by deadline and billed appropriately.
• Focused on expanding tastemaker outreach to increase online presence; managed blogger/influencer research, gifting, and reporting.
• Created illustrative, concise product descriptions for all brands; worked closely with design and marketing team to ensure that the descriptions are accurate and brand specific
• Maintained company deck.
• Ensured that all brand profiles are up to date with current and relevant brand information.
• Developed and sourced gift-with-purchase promotional items for proprietary brands. Works closely with Marketing Director and brand VPs to ensure proper guidelines are being met and end-product is within budget.
• Attended all major tradeshows as support for sales team. Assisted with tradeshow coordination including planning, packing, shipping, and staffing as needed.

Marketing, PR, and Sales Associate

•Serviced clients by identifying customer needs and increased sales through suggestive selling.
•Provided store and product information to clients as needed.
•Performed client transactions in a timely and accurate manner; engaged with customer to ensure pleasant shopping experience.
•Ensured that all products were properly stocked and that the store maintained a high level of visual merchandising.


Sales Associate

• Utilized TradeStone and Island Pacific software to create over 5,000 SKUs for a prototype consignment venture with Hurley. 
• Accurately prepared and entered information into TradeStone merchandise lifecycle management software to ensure proper Buying procedures are met. 
• Managed and organized samples for current buying season. 
• Attended Buyer meetings in which vendors showcased current product assortment.
• Assisted the Online Photography Manager in editing product and studio photos on Photoshop for brand website. 
• Also assisted the Product Development department in managing PP and TOP samples from overseas vendors.

Assistant Buyer (Contract) - Men's E-Commerce

• Worked closely with design team in design concepts for Spring and Summer 2015 seasons. 
• Attended weekly fit meetings to ensure samples adhere to specific measurements and design aesthetic. 
• Created digital mood boards as a means of design inspiration for upcoming seasons. 
• Assisted in visual merchandising projects at company headquarters. 
• Styled and organized photoshoots for season catalogs. 
• Updated tech packs and overviews/linesheets to meet current changes of product design. 
• Seeded product to key members of the Element Skate team.

Men's Merchandising and Design Intern

• Worked closely with brand owner to devise marketing plans to build brand awareness. 
• Assisted in product development, creative directing, and design for collaborations with Solestruck, Diamond Supply Co., and Groceries Apparel Company. 
• Maintained relationships with buyers in order to facilitate business processes and evaluate brand sales performance. 
• Upheld the production process by sourcing materials and services in order to bring collection to fruition. 
• Styled for photo shoots and online store. 
• Conducted blogger research and gifting. 
• Worked actively to source new retailers to expand sales accounts and contribute to the expansion of the brand. 
• Assisted brand owner in organizing networking events for female professionals within the fashion industry.

Marketing Intern

• Helped deliver a positive, friendly experience by engaging the customer through conversation and service. 
• Assisted in merchandising and display projects to enhance the overall vibe of the store.
• Upheld visual standards and made sure that sales floor was stocked.

Seasonal Sales and Merchandising Associate

• Helped maintain online store through company website and Kazbah (Karmaloop Marketplace); assisted customers with questions or issues regarding their online orders. 
• Assisted founder in developing products and marketing strategies for Fall 2011 and Spring 2013 collections. 
• Utilized Adobe Photoshop and Illustrator skills to create flyers for events such as trade shows, trunk showsand sample sales. 
• Maintained inventory on all items. 
• Assisted at trade shows, pop up shop events, and photoshoots.

Sales/Marketing Intern

• Assisted customers with questions or issues regarding their online orders through the Dimepiece online shop.
• Executed marketing ideas to generate high sales for new and old products. 
• Merchandised showroom to creatively display brand samples and accessories to enhance the overall lookand vibe of the office. 
• Maintained showroom by coordinating samples and allocating stock for consumer and domestic orders. 
• Maintained inventory of stock and monitored customer buying behavior. 
• Assisted in sample pulls for stylists. 
• Assisted in styling for look book and photo shoots.
• Worked closely with brand owners to devise plans for marketing and development for future projects.

Showroom/Marketing Intern

Find out detailed information about Erika Yanez, Freelance Marketing Consultant in Long Beach, CA

Erika Yanez: Freelance Marketing Consultant in Long Beach, CA

Erika Yanez

California State University Long Beach

Mt. San Antonio College