Erika Yanez: Freelance Marketing Consultant in Long Beach, CA

•Fulfilled all editorial/media requests; kept accurate records and ensured all samples were sent by deadline. •Pitched brands to editors and tracked all PR placement (print and digital). Reported all PR placement quarterly to internal stakeholders. •Project manager for all tradeshows; coordinated all trade show logistics, budgets, and contracts. Managed each show booth, booth placement, graphics, catering, scheduling, staffing, etc. Point person for all trade show operations. •Managed and coordinated all e-commerce and lifestyle photoshoots; maintained budget, booked talent, maintained shoot calendar/scheduling, styling, sample coordination, concept development, etc. Approximately 50+ photoshoots per year. • Managed tastemaker outreach to increase online presence; blogger/influencer research, gifting, and reporting. •Conducted intensive competitor and trend research •Managed social media accounts (Instagram, Facebook, Pinterest) for proprietary brands; maintained social calendar an

• Fulfilled editorial/media requests; kept accurate records and ensures all samples are sent by deadline and billed appropriately. • Focused on expanding tastemaker outreach to increase online presence; managed blogger/influencer research, gifting, and reporting. • Created illustrative, concise product descriptions for all brands; worked closely with design and marketing team to ensure that the descriptions are accurate and brand specific • Maintained company deck. • Ensured that all brand profiles are up to date with current and relevant brand information. • Developed and sourced gift-with-purchase promotional items for proprietary brands. Works closely with Marketing Director and brand VPs to ensure proper guidelines are being met and end-product is within budget. • Attended all major tradeshows as support for sales team. Assisted with tradeshow coordination including planning, packing, shipping, and staffing as needed.

• Worked closely with design team in design concepts for Spring and Summer 2015 seasons. • Attended weekly fit meetings to ensure samples adhere to specific measurements and design aesthetic. • Created digital mood boards as a means of design inspiration for upcoming seasons. • Assisted in visual merchandising projects at company headquarters. • Styled and organized photoshoots for season catalogs. • Updated tech packs and overviews/linesheets to meet current changes of product design. • Seeded product to key members of the Element Skate team.

• Helped deliver a positive, friendly experience by engaging the customer through conversation and service. • Assisted in merchandising and display projects to enhance the overall vibe of the store. • Upheld visual standards and made sure that sales floor was stocked.