Award-winning Executive Producer, Creative Director, and Experienced Team Leader with 20+ years developing brand
strategy and marketing plans, cultivating strategic partnerships, closing high-profile deals, hiring and leading large cross-
functional teams, and driving world-class content creation for television, film, thought leaders, and international brands.

18 years 10 months
•   Drove brand creative, account management, and large-scale project budgeting for world-renowned film
studios, television networks, and international commercial clients.
•   Managed operating budgets and monitored financial reporting for efficiency, accuracy, and ROI.
•   Pitched, produced, wrote, and directed multimillion-dollar eLearning courses with best-selling authors such
as Deepak Chopra, Eckhart Tolle, Martha Beck, Dr. Andrew Weil, and Dr. Shefali Tsabary.
•   Pitched, produced, wrote, and directed multimedia campaigns, commercials, and digital content for
properties including the Oprah and Deepak 21-Day Meditation Experience, Disney Princess, the Olympic
Games, Harry Potter, Looney Tunes, Scooby Doo, DC Comics, and Michelle Obama's Let's Move
campaign.
•   Hired, managed, and developed teams of writers, producers, art directors, designers, digital staff, project
managers, contractors, and vendors.
•   Oversaw pre- and post-production processes, budgets, and team work flows and assignments from project
conception through final delivery.
•   Cultivated strategic partnerships, determined revenue sharing structures, negotiated new content
distribution channels and contracts, and managed legal clearances.
•   Wrote scripts, ad and social media copy, blogs, email campaigns, and presentations.

Executive Director

1 year 6 months
•	Conceptualized and managed the creation, development, and launch of product offerings, including
eLearning and live experiences, apps, and digital products.
•	Hired and led digital staff, project managers, designers, writers, shoot crews, contractors, and large cross-
functional teams.
•	As a member of the Executive Leadership Team, helped to determine company-wide initiatives and rollouts,
including departmental reorganizations, product development, and the customer journey.
•	Set financial targets for product launches and managed departmental budget of over $3MM annually.
•	Determined revenue sharing structures and negotiated contracts with talent and agencies.
•	Established relationships with thought leaders and partnered to create new eLearning experiences.
•	Oversaw educational platform development, design, migrations, updates, and feature releases.
•	Wrote eLearning content, video scripts, web and social media copy, marketing emails, and proposals.
•	Worked closely with marketing team to develop product sales and branding strategies.
•	Directed shoots, oversaw art direction, and managed pre-/post-production.
•	Developed project management procedures and delivery timelines.

Director of Digital & Creative

9 months
•	Led content strategy and determined design for new digital division.
•	Developed and managed the creation of eLearning courses, videos, and digital content.
•	Hired and managed digital team, contractors, and vendors.
•	Produced and directed shoots and oversaw art direction.
•	Wrote eLearning content, web and social media copy, marketing emails, press releases, and proposals.
•	Managed pre- and post-production work flows, assignments, and delivery schedules.

Creative Director, Digital Programs

2 years 1 month
•	Drove marketing strategies and brand identity for international children's non-profit.
•	Oversaw production and creative for A-List celebrity-supported galas, press events, and fundraisers.
•	Wrote broadcast, social media, and print ads, fundraising campaign copy, web copy, and press releases.
•	Managed public relations campaigns and media relations with local and national outlets.
•	Organized fundraising guilds, intern program, and event volunteers.

Director of Marketing and Communications

2 years 6 months
•	Wrote, produced, and directed broadcast and digital campaigns, sizzle reels, and music videos.
•	Traveled extensively with Disney live shows and original movies to create promotional content for Disney
marketing team and company executives.
•	Managed pre-/post-production staff and contractors, and supervised shoot crews.

Writer/Producer

Find out detailed information about Erin Carenzo,  in Carlsbad, CA

Erin Carenzo: in Carlsbad, CA

Erin Carenzo

College of Charleston