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Director of Global Sales

Top Management

Sales professional with 8+ years of B2B Sales experience in premium consumer products.  As a strategic and collaborative manager, I thrive on Company Culture, and have a passion for creating strong teams built to excel in competitive markets. Skilled in sales strategy, business development, and customer relationship building, I focus on higher level strategies to encourage growth and maximize profitability across all channels.

•	Directly responsible for managing and expanding the sales business across five sales channels including Specialty Retail, 3rd Party Marketplace etailers, Key Accounts, Closeout Retail, and International Distribution partners. 
•	Over the course of two years, delivered 200% revenue growth at the company’s Key Account, Buy Buy Baby.
•	Create companywide sales plans and budgets with proper attention to each sales channel increasing profitability in each channel through Channel Segmentation, Go to Market Strategies, and Promotional Calendars.
•	Lead sales team in highly anticipated product launches 2-3 times monthly, including licensed partnerships and collaborations accounting for 5 million dollars annually 
•	Actively engage in purchasing decisions, forecasting, and determining product lines for each product launch while adhering to planning deadlines
•	Lead weekly Sales and Marketing Meetings to present sales updates including forward looking sales data and sell-through info to team and board members
•	Regularly coordinate sales initiatives, including product launches, promotions, or channel expansions, with marketing, product development, e-comm and operations teams 
•	Assist the product team with feedback from accounts in effort to create more synergy between past, current and future product lines, as well as custom / SMU product opportunities for accounts
•	Work with marketing team to support each retail segment in new opportunities and create excitement for the brand

•	Onboarded 24 new business partners including negotiation of contracts, pricing, and DTC / B2B sales assortments both domestic and internationally
•	Identified 150+ new specialty accounts globally using Market Research, and Competitor Analysis 
•	Curated specific Sales and Marketing hybrid strategy implemented for existing product lines while launching new products monthly
•	Mirrored existing DTC Sales strategies into B2B platforms increasing sales YOY by 25%
•	Worked with COO to establish priority of top 50 B2B accounts in juvenile industry with strategy to replicate previous B2C success across B2B channel and international accounts 

Director of Sales

•	Expanded business within Specialty, Key Retailers, 3rd Party Marketplace, and International Accounts by focusing on under-represented geographic areas.  Tasks included developing a sales strategy, budget, receiving feedback, ongoing product and competition research, product launch management, forecasting, relationship building, direct communication between reps / distributors / accounts, meetings, shows, visits, etc.
•	Worked directly with VP of Sales on company wide sales strategies to increase YOY growth in all sales channel.
•	Served as liaison between Sales and Marketing teams. Identified trends in product sales, events, promos and brand campaigns to present in weekly sales meetings. 
•	Assisted in international and domestic product launches with outside sales teams, sales reps, and international distributors.
•	Created curated assortments for all Key Accounts to maximize sell through
•	Analyzed data regularly to forecast quantities for new product launches
•	Attended industry trade shows including ABC, JPMA, and K&J
•	Created assortments and ATS (Available-To-Sell) reports for all accounts, reps, and distributors


Global Sales Manager

•	Responsible for managing 2.5M dollar Specialty Sales business including sales reps throughout 10 regions in the USA covering over 400 retailers 
•	Created, communicated, and implemented budgets for all reps, holding monthly accountability calls
•	Traveled to regional rep territories, observed sales processes, and created long standing relationships with accounts
•	Hosted International Sales Team meeting with all reps in attendance 
•	Frequently analyzed budgeted vs actual sales, and presented trends to upper management 
•	Managed and trained reps and accounts to use company tools and resources


Sales Manager, Independent / Specialty 

•	Top 10% highest earner 2013 & 2014
•	Worked with marketing team on creating marketing materials for all Sales Ambassadors
•	Worked with study abroad students at local universities to create sales teams once abroad 
•	Planned and created customized trips for groups of students traveling overseas


Sales Ambassador Lead

•	Researched market competition and presented findings to Sales and Marketing teams
•	Tracked sales leads and kept an active sales funnel 
•	Entered all data into CRM system regarding new customers 
•	Created sales tools for brand recognition 
•	Implemented SOPs to support and track importance of customer satisfaction 


Sales and Marketing Coordinator

Find out detailed information about Erin Fischer, Director of Global Sales 

Erin Fischer: Director of Global Sales

Erin Fischer

John Cabot University

Michigan State University

Western Michigan University