Erin Fischer: Director of Global Sales

• Directly responsible for managing and expanding the sales business across five sales channels including Specialty Retail, 3rd Party Marketplace etailers, Key Accounts, Closeout Retail, and International Distribution partners. • Over the course of two years, delivered 200% revenue growth at the company’s Key Account, Buy Buy Baby. • Create companywide sales plans and budgets with proper attention to each sales channel increasing profitability in each channel through Channel Segmentation, Go to Market Strategies, and Promotional Calendars. • Lead sales team in highly anticipated product launches 2-3 times monthly, including licensed partnerships and collaborations accounting for 5 million dollars annually • Actively engage in purchasing decisions, forecasting, and determining product lines for each product launch while adhering to planning deadlines • Lead weekly Sales and Marketing Meetings to present sales updates including forward looking sales data and sell-through info to team and board members • Regularly coordinate sales initiatives, including product launches, promotions, or channel expansions, with marketing, product development, e-comm and operations teams • Assist the product team with feedback from accounts in effort to create more synergy between past, current and future product lines, as well as custom / SMU product opportunities for accounts • Work with marketing team to support each retail segment in new opportunities and create excitement for the brand

• Expanded business within Specialty, Key Retailers, 3rd Party Marketplace, and International Accounts by focusing on under-represented geographic areas. Tasks included developing a sales strategy, budget, receiving feedback, ongoing product and competition research, product launch management, forecasting, relationship building, direct communication between reps / distributors / accounts, meetings, shows, visits, etc. • Worked directly with VP of Sales on company wide sales strategies to increase YOY growth in all sales channel. • Served as liaison between Sales and Marketing teams. Identified trends in product sales, events, promos and brand campaigns to present in weekly sales meetings. • Assisted in international and domestic product launches with outside sales teams, sales reps, and international distributors. • Created curated assortments for all Key Accounts to maximize sell through • Analyzed data regularly to forecast quantities for new product launches • Attended industry trade shows including ABC, JPMA, and K&J • Created assortments and ATS (Available-To-Sell) reports for all accounts, reps, and distributors

• Responsible for managing 2.5M dollar Specialty Sales business including sales reps throughout 10 regions in the USA covering over 400 retailers • Created, communicated, and implemented budgets for all reps, holding monthly accountability calls • Traveled to regional rep territories, observed sales processes, and created long standing relationships with accounts • Hosted International Sales Team meeting with all reps in attendance • Frequently analyzed budgeted vs actual sales, and presented trends to upper management • Managed and trained reps and accounts to use company tools and resources