Erin Herner: in Tempe, AZ

Served as Digital Campaign Manager on large-scale public health campaigns that focused on changing public health behaviors via content marketing, influencer marketing, and paid advertising. Deployed a mental health awareness campaign that combined influencers, personal testimonials, and community partnerships to exceed the campaign’s goals of 500K impressions, 1K daily reach, and 7.5K social engagements with 1.4M impressions, 4.3K in daily reach and 29K total social engagements. Led an influencer marketing strategy for a flu vaccine awareness campaign, activating 146 influencers in prioritized regions with a combined following of over 8.4M people. Implemented an ambassador marketing strategy to promote a client’s web and email-based service designed to help older adults re-engage with their communities. Secured nine ambassadors to host 15 Facebook Live events that received 65K total event views and an estimated reach of 3.8M. Developed and maintained a CRM database and COVID-19 Resource Download Center with more than 700 assets for a client’s COVID-19 Health Equity Campaign.

Developed outward facing language, graphics, and strategy for external events and national marketing campaigns including the organization’s 2019 March Awareness Campaign that garnered 2.8M social media impressions and more than 63K social media engagements. Monitored, responded, and tracked all online conversations for social media channels with more than 100K+ followers. Created monthly social media toolkits for 150 social media ambassadors and peer to peer fundraisers. Worked across departments to promote 18 RunWalks across the country which included: securing emcees, photographers, and local PR coverage.