Fashion

Creating - hat making - drawing - painting - fashion

Marketing Manager

Marketing & Sales

•	Five years of corporate marketing experience; both B2B and B2C
•	Effective managerial and leadership skills including training and educating 
•	Superb presentation and communication skills, both spoken and written
•	Creative, assertive and solution oriented when faced with challenges
•	Demonstrated the ability to build excellent business relationships with retailers and vendors
•	Proficient in MS Office, MS 365, Photoshop, InDesign, NuOrder, Hootsuite, Planoly, MailChimp, DotMailer, Google Analytics, Instagram, Pinterest, Facebook, Confluence, Jira, DropBox, WordPress


•	Assist Head Brand Strategist to boost branding and develop a marketing plan to coincide with current and seasonal market trends
•	Developed tactful brand decks to be used to bridge partnerships and new accounts
•	Produced seasonal look books for sales team to utilize for product bookings
•	Create merchandising packages and storytelling for cohesive seasonal marketing campaigns; photoshoots, look books, marketing collateral, and POP


•	Coordinate photoshoots for seasonal campaigns and content creation for web/social; model booking/negotiation, styling, location, and vibe/mood  
•	Execute weekly & monthly omnichannel marketing strategies in line with goals/objectives/KPI’s; between wholesale, ecomm, social, newsletters, instore, and blogs
•	Full support of sales team generating 80%+ of overall sales; tradeshows, development of collateral needs, imagery, POP, promotional items
•	Create, design, and deploy e-blasts for wholesale marketing campaigns, product push, tradeshows, announcements; DotMailer
•	Support of 800+ boutique accounts; POP, GWP’s, imagery, trunk show, events, collaborations
•	Build relationships between other brands for product licensing agreements, collaborations, and cross-promotions
•	Manage PR opportunities; product collaborations, seasonal inspirations, new development, celebrity gifting, influencer gifting, brand ambassadors, magazine advertorials   
•	Executed logistics for events; B2B and B2C – Outpost Trade, AmericanaFest, Denim Days, Pop-ups, trunk shows, fashion shows, etc.


Marketing Coordinator

•	Assisted in development and design of new website launch
•	Created layout and content for magazine advertisements
•	Managed content creation for social media platforms; Instagram, Twitter, Facebook, LinkedIn
•	Supported national sales team and certified dealers with tools and assets for selling
•	Created direct mail campaigns for lead generation and prospects
•	Maintained internal database to track and execute marketing projects efficiently 
•	Developed graphics for product displays, packaging and labels using InDesign and Photoshop
•	Generated more than double visitors to company website via Google AdWords and organic SEO
•	Produced and created content for email blasts; events, promotions and product development

•	Organized and executed logistics for tradeshows; international and domestic
•	Designed and managed production of custom 20x20 tradeshow booth
•	Generated follow-up campaign for leads and prospects
•	Managed website via WordPress
•	Designed and created marketing material; literature, banners, sell-sheets flyers, etc.
•	Managed inventory for sales reps’ demonstrations, tradeshows and appointments
•	Communicated directly with over 250 International and Domestic Sales Representatives
•	Designed yearly sales contest; quarterly incentives, monthly stat reports, and prizes

Marketing Support Coordinator

•	Create Ad extensions and call-out extensions to increase SEO
•	Managed and maintained NuOrder account for retailers
•	Organized and assisted in product photoshoots
•	Scheduled and created e-blasts for promotions and product news
•	Assisted project manager by creating decks, producing and executing ideas for product-line launches


Digital Marketing Intern

Find out detailed information about Erin Kolb, Marketing Manager in Ventura, CA

Erin Kolb: Marketing Manager in Ventura, CA

Erin Kolb